Parent market


Gender-reveal parties a quirkier alternative to baby showers

5:24PM | Wednesday, 9 May 2012 |  Entrepreneurial cake shops in the UK are helping parents to celebrate learning their baby’s gender. It’s an opportunity waiting to be delivered in Australia.

Mummy Tummy for dads

8:38PM | Thursday, 25 August 2011 |  Researchers have created a vest for men, which they claim replicates the feeling of pregnancy, in a bid to give men some insight into what women go through.

Online parenting market heats up for start-ups says myAppalogues

8:00PM | Wednesday, 10 August 2011 |  Australia’s online parenting market is becoming increasingly competitive for start-ups, with new research revealing the majority of sites in the industry selling local products instead of importing from overseas.

Turning babies into barbells

7:06PM | Tuesday, 19 July 2011 |  A US father has written a book telling other dads how to turn their babies into gym equipment, indicating there could be a market for parent-friendly exercise.

News Ltd’s Kidspot acquisition highlights parent market growth

6:32PM | Tuesday, 28 June 2011 |  Media conglomerate News Limited has acquired online parenting start-up Kidspot, and its related companies, for an undisclosed sum.