Whether chasing customers and investors in the US or even as far away as Poland, Australian entrepreneurs are no strangers to setting up shop overseas.
by Anthony Stefanidis, Andrew Crooks and Arie Croitoru
Google has managed to map most of the world. Recently, the company offered a behind-the-scenes glimpse into how it’s built the Google Maps application using a combination of technology, expansion and algorithms.
Early-stage startups that want to appeal to customers and potential employees should focus on humanising their brand, according to an Australian marketing expert.
12:54PM | Wednesday, 7 December 2011 | Pascale Helyar-Moray has recently launched Style Rocks, an online jewellery retailer that allows consumers to customise their items before being sent them. She tells StartupSmart how she is getting on.