Polly McGee

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Five changes that would boost female-led start-ups

3:27PM | Thursday, 7 March 2013 |  In several key sectors, including IT and finance, female entrepreneurs remain sorely underrepresented. Here are five changes that could reverse the situation. BY MICHELLE HAMMOND.

Hobart’s first start-up space holds the keys to entrepreneurial success

8:08PM | Thursday, 9 August 2012 |  The co-working trend continues to gather pace, with a new space set to launch in Hobart, much to the delight of Tasmanian start-ups, while a Melbourne suburb has been pegged as a potential location for a new collaborative hub.

Mumpreneur Melanie Seears wins award for cardboard box creation

5:33AM | Monday, 21 May 2012 |  Mumpreneurs can still make their mark in an increasingly crowded market, experts say, after a South Australian mum won an award for a cardboard box creation, dubbed Imaginabox.

Mumpreneur Melanie Seears wins award for cardboard box creation

5:50PM | Friday, 18 May 2012 |  Mumpreneurs can still make their mark in an increasingly crowded market, experts say, after a South Australian mum won an award for a cardboard box creation, dubbed Imaginabox.

In case of emergency

1:00AM | Wednesday, 4 January 2012 |  If the worst-case scenario happened in your business, would you know what to do? BY POLLY MCGEE.

Defining a value proposition

11:13PM | Wednesday, 30 November 2011 |  If you were asked what the value proposition of your product or service is, can you instantly, cleanly and simply lay it out? BY POLLY MCGEE.

Team Mumpreneur or Team Businesswoman?

11:35PM | Wednesday, 16 November 2011 |  What name do you use to define your family/work balance? Is the term mumpreneur a strong reflection of your identity or something that sits uncomfortably?

Should you pay a consultant for advice when starting up?

11:41PM | Wednesday, 2 November 2011 |  Money may be tight, but an external person can often see the flaws and risks that the love you have for your start-up has blinded you to. BY POLLY McGEE.

The “not-so-secret” secret

10:21PM | Wednesday, 19 October 2011 |  The secret to start-up sustainability and survival is that positive thinking must be balanced by an equally zealous embrace of risk management. BY POLLY MCGEE.

The social media holy trinity #3: Facebook

9:11PM | Wednesday, 21 September 2011 |  Facebook is still the big kahuna of the social media triumvirate. Here are the basics of how mumpreneurs can utilise this great tool. BY POLLY MCGEE.
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