Products

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Product – not cash – is king, says WhosOnLocation’s Darren Whitaker-Barnett

10:54PM | Thursday, 15 October 2015 |  The founder of a New Zealand startup now operating in 14 countries says the secret to his success was focusing on building a world-class product.

X-ray glasses provide entrepreneurial vision

10:55PM | Friday, 7 October 2011 |  A pair of “social X-ray” glasses can tell you what another person is feeling and when you should stop talking, a US researcher has claimed.

Bean bag doubles as backpack

10:31PM | Thursday, 27 October 2011 |  A mumpreneur has invented a beach chair that doubles as a backpack, taking the packhorse drudgery out of a day at the beach with her children.

Gear up for thought-triggered technology

10:33PM | Thursday, 6 October 2011 |  Scientists have unveiled a bicycle with gears that can be changed by thinking about it.

Flying carpet a sky-high idea

10:26PM | Friday, 14 October 2011 |  A battery-powered magic carpet has had lift-off in the United States, suggesting magic carpet rides could soon become a reality.

Attach a problem to each of your products

9:01PM | Tuesday, 6 September 2011 |  By attaching solutions to each product you have defined your ideal customers and created five little marketing campaigns.

Improve on an idea

7:00AM | Wednesday, 11 July 2012 |  Sometimes improving on an existing idea or product – by refining it, adding to it or merging it with other complementary products – can be just as powerful and profitable as a new idea.

Give out some samples

6:00AM | Thursday, 7 June 2012 |  Struggling to get your sales pipeline full? Why not take a leaf out of the book of the restaurant trade and use one of the oldest tricks in the book – the free sample.

Re-release your big product

5:00AM | Friday, 11 May 2012 |  Instead of waiting two or three years to refresh your product or service, why not try more regular product re-releases?

Make sure your range has good, better, best

9:52PM | Monday, 12 September 2011 |  Review your range of products and services. Is there a good, better and best option? If not, why not?
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