Public relations


How can I avoid becoming isolated in my home-based business?

7:00AM | Tuesday, 30 July 2013 |  Spend time building networks with key customers, potential customers and other business people to overcome isolation.

How can I stretch my marketing budget and still get good market presence?

10:19AM | Thursday, 28 October 2010 |  Knowing what your customers really want is the key to targeted marketing.

How a spin-off business got us through the GFC

6:55PM | Friday, 29 June 2012 |  Many online businesses boost their sales by launching spinoff websites. However, as Jules Brooke and Simone Heydon found out, you have to make sure the idea is properly executed. BY MICHELLE HAMMOND.

Top 10 PR disasters of 2011

12:07PM | Thursday, 8 December 2011 |  2011 has been a particularly busy year when it comes to public relations disasters. Businesses have been shooting themselves in the foot with alarming regularity. Here are the 10 worst PR gaffes of the year. BY OLIVER MILMAN.


11:40PM | Monday, 21 November 2011 |  AdviDeals is a group-buying website offering advertising deals to businesses on a daily basis. Founding director Brenton Tickner talks about the pros and cons of working with media owners.


11:29PM | Monday, 7 November 2011 |  Mobile start-up Tapit is attempting to take the world of near field communications (NFC) technology by storm. Co-founder Jamie Conyngham explains how the business is faring.

The top 10 Shonky “winners”

10:03PM | Thursday, 27 October 2011 |  Choice’s Shonky Awards have become the one prize that every Australian business doesn’t want to receive. We’ve picked 10 of the worst and outline what start-ups can learn from these business’ slip-ups.

Shonky Awards prompt PR warning to start-ups

10:35PM | Wednesday, 26 October 2011 |  Start-ups that receive negative attention for a dodgy product or service, such as via the Shonky Awards, should acknowledge their mistake and use it as an opportunity to rebrand, an expert says.

From zero to creative hero

10:13PM | Friday, 7 October 2011 |  Being temporarily dis-engaged from your parents as a teenager might not sound like the ideal background for a successful entrepreneur. But for Yvette Adams, it was a reality that she managed to turn into an innovative start-up business.

Bizz Buzz

10:52PM | Wednesday, 5 October 2011 |, a group buying site for small businesses, was launched in May this year by Marcus Layton and is immediately aiming for $2.2 million revenue.