Public relations


Top 10 PR disasters

8:36PM | Thursday, 4 August 2011 |  From News of the World’s phone hacking scandal to BP’s botched media response to its oil spill, disaster can strike even those companies with highly experienced PR teams. Here’s what you can learn about handling your own PR issues.

Taxi Council clashes with GoCatch over passenger safety

8:32PM | Thursday, 4 August 2011 |  The co-founder of app start-up GoCatch has hit back at claims by the NSW Taxi Council that the venture compromises passenger safety.

I’m thinking of staging a PR stunt. Do they actually work?

8:32PM | Wednesday, 3 August 2011 |  The best marketing stunts are able to generate exposure far beyond their existing platform. Do something creative and noteworthy enough and people will talk about it.

Airbnb robbery incident prompts PR warning

8:34PM | Tuesday, 2 August 2011 |  US-based accommodation site Airbnb will offer a $50,000 insurance guarantee to its users after its poor handling of a trashed home, providing a valuable lesson for start-ups on effective PR.

Airbnb’s trashed PR strategy

7:52PM | Thursday, 28 July 2011 |  The problem with making a lot of noise about your start-up is that if the PR backfires, you’re in more serious trouble than if you’d slid under the radar.

An online rival is copying us. Should I launch an ad campaign to point this out?

4:52PM | Friday, 8 April 2011 |  Engaging in open warfare with your competitor may raise attention to not only them, but yourself as well. If they bite back, then the category grows as well.

Will journalists care about your start-up?

3:37PM | Tuesday, 8 March 2011 |  If you have one worth telling, there’s no reason why a journalist won’t write a story about you.

Qantas and Commonwealth Bank top worst PR disasters of 2010

12:51PM | Tuesday, 21 December 2010 |  Budding entrepreneurs can learn from the mistakes of Australia’s worst PR disasters of 2010, with Qantas and Commonwealth Bank topping a top 10 list of the year’s biggest slip-ups.

How can I avoid becoming isolated in my home-based business?

11:39AM | Tuesday, 2 November 2010 |  Spend time building networks to overcome start-up isolation – with key customers, potential customers and other business people in your area.

Carl Jung

10:04AM | Thursday, 28 October 2010 |  Everything that irritates us about others can lead us to an understanding of ourselves.