Public relations


How can I combine my philanthropic work with my business?

10:07PM | Tuesday, 19 October 2010 |  If you are passionate about charity work there are many ways you can incorporate it in to your daily life - and your business.

Collect your customer data properly

10:10PM | Friday, 15 October 2010 |  Implement a robust method of collecting information about your customers.

Make today a selling day

10:20PM | Wednesday, 13 October 2010 |  If you find yourself getting bogged down in non revenue-generating tasks, put your foot down and say, it’s time to sell.

Nudie has gone back to ‘innovative roots’, claims CEO

9:00AM | Thursday, 16 September 2010 |  Nudie CEO says the smoothie brand is going back to its “innovative roots” following the launch of a new juice range.

Do I need to hire a PR agency?

8:13AM | Tuesday, 31 August 2010 |  Once you’ve decided what type of PR your business needs, then you can make a decision about whether you need to hire a PR agency to handle your business, or hire someone in-house.

How do I go about getting coverage in the media?

8:10AM | Tuesday, 31 August 2010 |  Whenever you have a news story you believe to be worthy of publication, you’ll need to write up a press release. You can do this with the help of a PR consultant or agency, or you can learn how to write them yourself by viewing some examples.

What kind of PR do I want for my business?

8:09AM | Tuesday, 31 August 2010 |  The type of PR you want for your business depends greatly on the industry in which you’re operating. Like marketing, you need to know your audience extremely well and use PR to target those demographics.

What do I do if my reputation is being damaged online?

8:19PM | Sunday, 29 August 2010 |  The most important part of managing your reputation online is keeping a good relationship with your customers.

Building a loyalty program

8:14PM | Thursday, 26 August 2010 |  With around 200,000 loyalty programs operating in Australia, it’s difficult for a business to stand out from the crowd.

Sales and marketing mistakes and mayhem

8:34AM | Thursday, 26 August 2010 |  30 common sales and marketing blunders to avoid.