Google+ open for business

11:31PM | Tuesday, 8 November 2011 |  Google has opened its social network Google+ to businesses and brands, allowing companies to create their own pages, but the move has received a mixed reaction from industry experts.

Top Google AdWords not off limits to start-ups: Survey

7:27PM | Monday, 25 July 2011 |  A new survey reveals the world’s most expensive Google AdWords, with “insurance”, “loans” and “mortgage” emerging as the top three categories, but experts say start-ups can get in on the action.

Google+ to rival Facebook for advertising dollars

6:06PM | Wednesday, 29 June 2011 |  Search giant unveils new social networking platform ¬– and makes a jab at Facebook.

SEO hijacking not off limits to start-ups

2:29PM | Wednesday, 16 February 2011 |  General Motors' recent SEO success during the Super Bowl has raised possibilities for start-ups, according to a search expert.

Twitter trends have lessons for small firms

12:29PM | Tuesday, 14 December 2010 |  Small businesses are being urged to study Twitter’s top trending topics for 2010 in order to contribute to conversations and build their profile.

Most SMEs don’t measure online marketing spend – here’s how you can do it

12:00AM | Monday, 13 December 2010 |  SMEs might have got the message about digital marketing, but few actually know whether their efforts are paying off.

Companies in the dark over converting web traffic into sales

11:00AM | Tuesday, 30 November 2010 |  New research reveals 60% of companies with an online presence have no idea how to convert website visitors into customers.

Consumer confusion over search engine listings

11:23PM | Monday, 8 November 2010 |  A new survey reveals nearly two thirds of Australians cannot distinguish paid search engine listings from natural results.