Sales strategy

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How I marketed my business on a shoestring

1:36PM | Monday, 17 January 2011 |  For any business, marketing plays a key role in its success. Get it right and you can be flooded with customers. Get it wrong and you can turn people off.

New start-up Dealush aims at local retailers’ deals

1:51PM | Friday, 7 January 2011 |  Australian start-up Dealush.com, a new online network for local retail sales, has officially launched in Melbourne, Sydney and Brisbane.

Top 10 New Year’s resolutions for start-ups

1:25PM | Tuesday, 4 January 2011 |  Start-up businesses, much like individuals, can fall into some pretty nasty habits. We’ve compiled a top 10 New Year’s resolutions for your start-up to help you get back on track.

How to set up a sales plan for 2011

12:23PM | Tuesday, 21 December 2010 |  The tactics of selling are very important but equally important is your strategy of sales.

What is the best way to shift excess stock? Are discounts the best tactic and, if so, how should I do this?

12:51PM | Tuesday, 21 December 2010 |  Beware: a “discount” mentality among customers who wait to buy only when goods are on sale.

What do I do if I’m not hitting my targets?

8:34PM | Tuesday, 31 August 2010 |  If you aren’t meeting your sales targets, there are usually clear reasons why. Don’t sit around and wait for sales to improve – be proactive and figure out why you’re lagging behind.

How do I drive sales for my business?

8:27PM | Tuesday, 31 August 2010 |  Most businesses go through times when sales are low. During those periods it’s good to have plans ready to increase activity and keep the business moving forward.

How can I get the most out of Twitter and Facebook?

8:15PM | Sunday, 29 August 2010 |  Twitter and Facebook are two very powerful but very different social media platforms. To get the most out of them, you need to be sure you’re using each site in the most appropriate way.

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