Sales strategy


Beware the between

4:00AM | Thursday, 26 April 2012 |  Do you use the word “between” in your negotiations? If so, you may be setting yourself up for disappointment.

Topshop Australia boss urges retailers to find “point of difference”

3:57PM | Thursday, 29 March 2012 |  Fashion retailer Hilton Seskin has clarified threats to drop brands that engage in constant discounting, saying his store Glue wants to focus instead on brands that build “long-term equity”.

Should I treat my large customers differently?

2:21PM | Monday, 27 February 2012 |  Be they large or small, there's only one way to learn what your customers want and that's to ask them the right questions.

Consumers set for last-minute Christmas spending surge

12:48PM | Monday, 19 December 2011 |  Retail veteran Russell Zimmerman has revealed his top tips for sparking last-minute Christmas sales, with a recent survey showing 50% of consumers will leave their shopping to the 11th hour.

Online shoppers swayed by Aussie dollar strength: Survey

12:01PM | Tuesday, 13 December 2011 |  One in five Australian consumers would shop less on overseas websites if the Australian dollar fell below US90 cents, a survey shows.

Learn how you question a customer

12:38PM | Tuesday, 13 December 2011 |  The art of selling is something I never get tired of talking, thinking or reading about. No matter how good you are at it, you can always learn a thing or two.

Gift card industry riddled with inconsistencies: Report

12:54PM | Monday, 12 December 2011 |  Promoting gift cards as the perfect present could be a risk, with a new report revealing the industry is fraught with inconsistencies, affecting card issuers as well as consumers.

Customer credit checks and cashflow critical in 2012: Bibby

12:28PM | Wednesday, 7 December 2011 |  Bibby Financial Services has come up with some quirky but clever tips to grow your business in the New Year, as small business owners becoming increasingly pessimistic about the future.

Mobile commerce surges ahead of Christmas rush

12:59PM | Tuesday, 6 December 2011 |  Online retailers have been urged to match their mobile commerce strategies with their customers, with new research identifying Australian online shoppers as increasingly sophisticated mobile users.

Oroton highlights sales strategies for start-ups

12:01PM | Thursday, 1 December 2011 |  Australian luxury label Oroton was among the top local retailers in 2011, increasing revenue by 12% despite the retail downturn, suggesting start-ups can learn from the 73-year-old company.