Sales strategy


Retailers reveal top Christmas sales strategies

11:05PM | Friday, 25 November 2011 |  Successful retailers have revealed their best Christmas sales strategies, after the Australian Retailers Association painted a gloomy picture for the industry with its latest predictions.

Google chief urges retailers to fire up Christmas online marketing by December 4

11:05PM | Wednesday, 23 November 2011 |  Retailers should have their online Christmas campaigns ready for December 4, when the window for international online retailers shipping to Australia starts to close and searches for local retailers kick in, according to Google's retail chief.

Get the timing of your discount strategy right

11:57PM | Wednesday, 23 November 2011 |  Instead of using discounts as an occasional weapon, retailers have allowed them to become a constant feature of Australia’s retail scene. Don’t fall into this trap.

By Dezign named Australian Independent Retailer of the Year

11:49PM | Tuesday, 15 November 2011 |  Furniture retailer By Dezign has been named Australian Independent Retailer of the Year, while eyewear company eye clarity has been named Retail Innovator of the Year.

Google highlights value of mobile sites ahead of Xmas

11:22PM | Wednesday, 9 November 2011 |  Retailers will have to develop mobile-friendly websites in order to cash in on a “marathon” Christmas shopping season, according to Google Australia’s head of retail.

DJs’ price promise sidesteps online-only retailers

11:53PM | Wednesday, 2 November 2011 |  Department store David Jones has vowed to match the prices of online competitors in a bid to curb the growth of internet shopping, but the price promise won’t apply to online-only retailers.

Use “Australianism” to crack US market, exporter says

11:49PM | Wednesday, 2 November 2011 |  Adelaide-based export business Aussie Inc. says start-ups that do business in the United States can use their “Australianism” to gain a competitive edge, but must ensure they can deliver.

Melbourne Cup spending set to dip as start-ups race for consumer dollars

10:58PM | Monday, 24 October 2011 |  Consumer spending during the Melbourne Cup will fall more than 6% this year, according to IBISWorld, but retailers and hospitality businesses have been advised they can still spark sales with special offers and racing day “packages”.

eBay Fashion Gallery a coup for retailers

10:30PM | Wednesday, 12 October 2011 |  Online auction site eBay has launched a fashion-specific selling platform for major local brands, although smaller retailers may also be able to utilise the platform in the future.

“Mystery shopper” iPhone app can’t replace real thing: Expert

10:24PM | Monday, 10 October 2011 |  A new iPhone app that enables shoppers to act as in-store “spies” is being hailed as a valuable tool for retailers, but an industry expert says the app cannot replace the value of real-life mystery shoppers.