Sales strategy


Invent a special offer for customers

10:48PM | Monday, 10 October 2011 |  When you’re stuck in the slow lane, keep changing gears. Come up with a special offer and use it as an excuse to call all of your current, recent and lapsed customers.

Facebook Timeline – as sold by Don Draper

9:31PM | Friday, 30 September 2011 |  The best salesman on TV? Mad Men’s Don Draper. He could sell ice to Eskimos. Here, he even manages to pitch the recently-unveiled Facebook Timeline, from the depths of the 1960s.

Winning over reluctant suppliers

9:51PM | Friday, 30 September 2011 |  Start-ups have been known to try every trick in the book to win over sceptical suppliers but when you’re barely out of uni you don’t necessarily have the right skills or experience to draw on let alone a good reputation.

Coles’ clothing range prompts add-on advice

8:27PM | Friday, 26 August 2011 |  Retail experts say Coles’ new clothing range won’t threaten smaller players, while others say it highlights the pros and cons of introducing add-on products.

How can I identify who my ideal target customer is?

8:15PM | Tuesday, 16 August 2011 |  Never forget that you shoot at targets, but you must create and embrace clients and consumers to become ideal customers.


8:26PM | Monday, 15 August 2011 |  2ergo is a global provider of mobile-enabling technology. Australian general manager Roger Woodend talks to StartupSmart about representing the business in Australia.

Rebuilding the business model

8:06PM | Friday, 12 August 2011 |  OurPatch founders Simon van Wyk and Patrick Cusack reveal how when their initial business plan backfired, they simply dusted themselves off and started again.

Dangerfield “F word” ad sends strong message to start-ups

8:40PM | Monday, 8 August 2011 |  Start-ups have been warned not to cross the line between cheeky and crass marketing, after teen fashion label Dangerfield came under fire for using the “F word” in its latest ad campaign.

Recovering from a voucher slip-up

8:44PM | Friday, 5 August 2011 |  RY Hair & Beauty co-owners James Patten and Bradley Carr found themselves in the sticky situation of being heavy-handed with the discounts. They reveal how they turned their mistake around.

Aussie businesses falling down on customer service: Survey

7:24PM | Thursday, 28 July 2011 |  A third of Australian consumers believe businesses pay less attention to giving good customer service in the current economic climate, according to a new global survey.