Sales strategy


Are there any easy ways to ascertain how happy clients are with our services?

7:33PM | Friday, 22 July 2011 |  Peppering your customers with inane questions is the easiest way to scare them off. Try a professional survey instead. But be prepared for the brutal truth.

My salesperson has a personal hygiene problem. What should I do?

7:26PM | Thursday, 14 July 2011 |  Keep your own personal sensitivities to the smell out of it. Your only focus is the impact it potentially has on your business.

Finding your growth ally

7:09PM | Wednesday, 13 July 2011 |  Businesses looking to upscale should consider forming a business alliance as an alternative growth strategy.

Have you got any tips on how to make products more attractive online?

7:59AM | Wednesday, 13 July 2011 |  Displaying products in an attractive and appealing manner online is one of the make or break factors in running a successful online business.

Lack of marketing blamed for Bettina Liano downfall

7:22PM | Monday, 11 July 2011 | 

Supermarkets’ record-low bread prices to impact on bakery franchises

7:00AM | Monday, 11 July 2011 |  Sales of private label bread have doubled since Coles and Woolworths slashed prices to $1 a loaf earlier this month, putting pressure on independent bakery operators.

Six marketing lessons in six months

7:34PM | Tuesday, 5 July 2011 |  One of the key challenges for our business has been its marketing. Here are the marketing lessons 2011 has taught me so far on how to successfully launch a start-up.

Myer introduces Botox as retailers ramp up service offering

6:07PM | Thursday, 30 June 2011 |  A retail expert says start-ups can imitate Myer and David Jones by incorporating services into their business models, providing the services tie in with their core offer.

My store is downright drab – how can I make it appealing to customers?

6:53AM | Thursday, 30 June 2011 |  The fact you have identified your store as drab means that some urgent action needs to occur.

Daily deals surge set to lure start-ups online: analyst

6:00AM | Tuesday, 28 June 2011 |  New research finds a third of daily deals customers are new to the brand they purchase from, with the trend tipped to push more start-ups online.