Sales strategy


More people selling businesses than starting them

2:09PM | Wednesday, 23 February 2011 |  The latest Sensis Business Index reveals that 12% of small Australian firms are looking to close or sell their business largely for lifestyle reasons while 9% are planning to start a new business.

Child “pester power” on the rise

2:11PM | Friday, 18 February 2011 |  New research reveals a high degree of brand awareness among Australian children, with around half using “pester power” to persuade parents to purchase items including toys, games and breakfast cereals.

My First Vegemite highlights perils of spin-off products

2:28PM | Thursday, 17 February 2011 |  A branding expert says start-ups must tread with caution with launching spin-off products or they run the risk of undermining their brand.

Groupon reaches for the Star Deals in Australia

2:00AM | Wednesday, 16 February 2011 |  Group buying pioneer Groupon has finally made it to Australia under the Star Deals banner.

Restaurateurs facing rising costs pressure

2:49PM | Tuesday, 15 February 2011 |  More than 80% of restaurant operators identify rising costs as a major challenge in running their business according to an American Express survey.

Lack of love for restaurants in Valentine’s Day spending

2:22PM | Friday, 11 February 2011 |  A new report reveals Australians will spend an average of $38.60 on their partners this Valentine’s Day, down 3.2% from last year, with a return to cheaper gift items rather than expensive meals out.

Start-ups urged to be wary of Telstra customer strategy

2:17PM | Friday, 11 February 2011 |  Start-ups should think twice before adopting Telstra’s new strategy of acquiring customers ahead of profits, according to two business advisors.

I’ve made my first series of sales calls. How soon should I get back to a prospect?

2:55PM | Friday, 11 February 2011 |  This is an interesting question as there is no one answer! However, there are a few things you can do to reduce your feelings of insecurity.

Wage pressure rises as job market tightens

2:28PM | Tuesday, 8 February 2011 |  Employers are facing increasing wage pressure in light of the latest Dun & Bradstreet Business Expectations survey, which shows employment expectations are at their highest level in more than seven years.

Come up with a left-field marketing idea

2:21PM | Thursday, 3 February 2011 |  Think up a left-field marketing idea to stand out from your competitors.