Business branding

• I have got a great little start-up but it is easily copied. Should I be worried?

  Monday, 07 February 2011 | by Amanda Gome

  Yes you should. Think of it this way. Why spend all that time, energy and money launching a business only to have someone rip it off? Read More

  Read More: business branding , patent , trademark
  
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• THE NEWS WRAP: Julia Gillard unveils plan to tackle the skills shortage

  Wednesday, 02 February 2011 | by Oliver Milman

  Julia Gillard has unveiled a plan to tackle the skills shortage suffered by many Australian businesses by getting two million Australians back into th... Read More

  Read More: Australian dollar , Australian economy , business branding , Cyclone Yasi , Dow Jones Industrial Average , Gap , Julia Gillard , skills
  
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• How can I protect my intellectual property before I set up my company?

  Tuesday, 25 January 2011 | by James Omond

  This article first appeared in September 2010.   I have got a fantastic idea for a business but I’m terrified that someone will steal it for themsel... Read More

  Read More: business branding , business ideas , business law , copyright , intellectual property , patent , trademark
  
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• Coca-Cola hits marketing mark while Kraft stumbles

  Thursday, 20 January 2011 | by Michelle Hammond

  Start-ups can learn from the successes and failures of various FMCG brands last year, according to a new report. Read More

  Read More: business branding , Coca-Cola , consumer trends , Datamonitor , innovation , iSnack 2.0 , Kraft , marketing , niche market , products , start-up
  
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• Entrepreneurs urged to protect ‘holiday ideas’

  Wednesday, 12 January 2011 | by Michelle Hammond

  Budding entrepreneurs are being urged to utilise intellectual property protection as they return from the holidays with new business ideas. Read More

  Read More: business branding , business planning , copyright , intellectual property , market research , patent , trademark
  
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  Start-ups can learn from Starbucks’ logo woes

  Friday, 07 January 2011 | by Michelle Hammond

  The consumer backlash sparked by the decision of global coffee chain Starbucks to change its logo had led branding experts to warn that it’s crucial f... Read More

  Read More: business branding , business culture , FutureBrand Australia , Starbucks , start-up
  
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• Cotton On marketing stunt teaches start-ups a lesson

  Wednesday, 15 December 2010 | by Michelle Hammond

  Start-ups have been told to be wary of stunt marketing techniques after Cotton On provoked negative media coverage for the colourful language used on ... Read More

  Read More: business branding , Deakin University , marketing campaign , retail , start-up
  
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• Twitter trends have lessons for small firms

  Tuesday, 14 December 2010 | by Michelle Hammond

  Small businesses are being urged to study Twitter’s top trending topics for 2010 in order to contribute to conversations and build their profile. Read More

  Read More: Android , business branding , industry trends , iPad , Reseo , small business , social media , spam law , Stewart Media , Twitter , user-generated content , YouTube
  
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• 10 lessons start-ups can take from Oprah

  Thursday, 09 December 2010 | by Oliver Milman

  Following months of hype, the Oprah publicity bandwagon has finally hit our shores. Read More

  Read More: Brandology , business branding , Erminio Putignano , FutureBrand Australia , marketing , Michel Hogan , Oprah Winfrey , start a business , start-up , success stories , Top 10
  
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• Who should be responsible for creating all of the branding for my new business?

  Wednesday, 08 December 2010 | by Colin Benjamin

  Who should be responsible for creating all of the branding for my new business? I’ve been wondering whether to get an external agency in to help me wi... Read More

  Read More: business branding , marketing , outsourcing , promotions
  
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