Small business management

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Keep a journal

6:00AM | Tuesday, 19 June 2012 |  Reflecting on your lessons, problems and insights can have unexpected benefits. So it’s time to put pen to paper.

Plan when you will “touch” your clients

6:00AM | Wednesday, 13 June 2012 |  How long has it been since you spoke to your best customers? If the answer is more than three months, then you’ve got some catching up to do.

Consider you new (financial) year resolutions

6:00AM | Tuesday, 12 June 2012 |  At the start of every year, people from all walks of life come up with New Year’s Resolutions to try and set themselves a goal for the year ahead.

Practice your pitch

6:00AM | Friday, 8 June 2012 |  From funding to clients, entrepreneurs are always pitching for something. And just as star athletes always keep training, you need to regularly practice your pitch.

Research your rivals at lunch

5:00AM | Thursday, 31 May 2012 |  The long lunch with an important customer is one of my favourite business weapons. Not only is it a perfect way to get out of the office, it’s also a great way to get some real market intelligence.

Start thinking about performance reviews

5:00AM | Wednesday, 30 May 2012 |  Instead of thinking of performance reviews as a chore, think of it as the time to have a big-picture chat about an employee’s career.

Milk your best sales strategy dry

5:00AM | Tuesday, 8 May 2012 |  Spending precious time, money and resources on new sales methods isn’t a great idea unless you are 100% certain that you have milked your best sales strategy dry.

Praise a staff member

5:00AM | Tuesday, 1 May 2012 |  Time to try using one of the smartest (and cheapest) management tools going around – praise.

Hold an open day

3:00AM | Wednesday, 28 March 2012 |  What better way to thank the support teams of our employees by giving them a tour, some lunch and a better understanding of what their mums, dads, spouses and friends actually do via an open day.

Act when your rivals cut back on marketing

10:42PM | Thursday, 13 October 2011 |  Start-ups are often tempted to keep marketing costs to a minimum, but increasing or holding marketing spending when your rivals cut back can help you seize market share from them.
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