Social media

Latest

Marketers target social media influencers: Why your business should consider doing the same

8:58PM | Tuesday, 11 August 2015 |  Australian businesses are increasingly spending their marketing budget on creating branded content to engage social media users with large and engaged audiences, or 'influencers'.

Friends with benefits or the untapped long tail of social influence

7:37PM | Thursday, 23 July 2015 |  The true commercial benefit of social media is the power of the recommendation.

How I used LinkedIn to connect to CEOs and grow my business

6:13PM | Thursday, 25 June 2015 |  I'd sent email after email, called countless phones, only to hit a big brick wall at every single marketing manager.Then I decided to change tactic and joined LinkedIn.

This startup wants to make socialising between dog owners a walk in the park

1:03PM | Monday, 5 January 2015 |  A Melbourne-based startup is looking to make it easier for dog owners to socialise with one another and organise trips to the park or beach with their pets.

Gen X and Gen Y spend the most time online: study

7:30PM | Friday, 4 July 2014 |  More teenagers are connected to the internet than ever before, but surprisingly adults are the ones spending the most time online, according to a study by Roy Morgan Research.

Can’t touch this: New camera app to revolutionise selfies

7:38PM | Tuesday, 1 July 2014 |  A Swedish startup aims to make the lives of smartphone users a little bit easier with the launch of a touch-free selfie app.

Australians represent at 500 Startups as ZootRock gets social in the valley

5:26PM | Friday, 2 May 2014 |  Social media curation startup ZootRock is among the latest batch of participants in the 500 Startups accelerator program, joining three other Australian companies.

Social media community for seniors takes off: Founder shares her business model plans

3:05PM | Friday, 14 March 2014 |  Traffic for Starts at 60 is growing almost 10% month-on-month and bringing together thousands of older people keen for connection and targeted content.

Social media news and views in 2013 and advice to take into 2014

12:00AM | Tuesday, 31 December 2013 |  No matter what your opinion of social media, it’s become a ubiquitous feature of our lives.

Four ways to get your business in front of mobile customers

12:07AM | Tuesday, 17 December 2013 |  Savvy sole traders, start-ups and small retailers are putting a mobile presence on top of their priority list for 2014.
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