Social media

• HTC Facebook phones set to challenge BlackBerry, Google

  Wednesday, 16 February 2011 | by Michelle Hammond

  Mobile technology provider HTC has unveiled its ChaCha and Salsa “social phones”, featuring Facebook buttons, at the Mobile World Congress. Read More

  Read More: Android , BlackBerry , ChaCha , Facebook , Google , HTC , internet , mobile devices , Mobile World Congress , Ovum , products , RIM , Salsa , social media , tech industry
  
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• Duo launch 24-hour social media marketing marathon

  Monday, 14 February 2011 | by Michelle Hammond

  A couple has launched a new book via a 24-hour online marathon using social media, although start-ups have been advised to be wary before embarking up... Read More

  Read More: Couple on the Run , DDB Group , digital media , Facebook , marketing , social media , start-up , Twitter , YouTube
  
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  Run a competition

  Wednesday, 09 February 2011 | by Taskmaster

  Everyone loves winning a prize. It won’t surprise you to know that when I was a young Taskmaster, I went undefeated in my primary school colouring com... Read More

  Read More: competitions , customer base , social media , social networking
  
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• Should I try some controversial advertising?

  Tuesday, 08 February 2011 | by Adam Ferrier

  I have a small personal care brand. The brand brings fun and irreverence into a category that was a little staid. I don’t have much money to promote t... Read More

  Read More: advertising , marketing campaign , social media
  
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  Buzznumbers

  Monday, 07 February 2011 | by Oliver Milman

  Nick Holmes a Court started up Buzznumbers in 2009. The business tracks online conversations and analyses the influence of brands, providing analytics... Read More

  Read More: Buzznumbers , small business , social media , start a business , Start-up Profiles , tech industry
  
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• CBA in hot water over social media policy

  Friday, 04 February 2011 | by Michelle Hammond

  A legal expert says start-ups can learn from the mistakes of the Commonwealth Bank, which has been criticised by the Finance Sector Union for introduc... Read More

  Read More: Commonwealth Bank , Equal Opportunity , Fair Work Australia , Finance Sector Union , Peter Vitale , small business management , social media
  
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• Consumers turning to online comparison sites

  Wednesday, 02 February 2011 | by Michelle Hammond

  A new report reveals consumers regard comparison sites as the most useful format for online shopping, ahead of search engines, online marketplaces and... Read More

  Read More: consumer trends , Facebook , Getprice , internet , marketing , mobile devices , online retail , sales strategy , social media , Twitter
  
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• Facebook offers up user content to advertisers

  Thursday, 27 January 2011 | by Michelle Hammond

  User-generated Facebook content will soon be turned into advertising, with the social media site announcing a new “sponsored story” option for adverti... Read More

  Read More: Electronic Privacy Information Centre , Facebook , marketing , n2n Communications , social media , Sponsored Stories
  
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• Social media start-up Roamz secures investment from Salmat

  Tuesday, 25 January 2011 | by Michelle Hammond

  Social media service start-up Roamz has joined forces with director main and marketing giant Salmat, with Roamz saying it will utilise Salmat’s digita... Read More

  Read More: 1300 Flowers , digital media , Fastflowers.com.au , growth strategy , innovation , investors , Jonathon Barouch , mobile apps , Roamz , Salmat , services sector , social media , start-up
  
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  SocialBook turns a page in Facebook history

  Tuesday, 25 January 2011 | by Michelle Hammond

  There is often a fine line between the online and offline worlds, particularly where social media sites such as Facebook are concerned. Read More

  Read More: Facebook , small business , social media , SocialBook , start a business , start-up idea
  
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