Start-up idea


Forget the house elf – this is how you get the kids to put the washing out

7:03PM | Wednesday, 10 July 2013 |  The humble peg holder has received a stylish makeover. Could you find a mundane product that you can make fabulous?

Do the chicken tea towel twist!

7:17PM | Tuesday, 9 July 2013 |  These ingenious tea towels by designer Zoe Ikin take the token tourist gift and basic budget product to a new level.

Coffee-infused socks filter out odours

7:09PM | Friday, 5 July 2013 |  Could coffee be the key to clean smelling feet? Boston-based start-up Atlas Sock is willing to bet on it.

Work-life balance now extends to connectible and customised key rings

7:42PM | Wednesday, 3 July 2013 |  The key to a great creative idea? Well, Lego can often be a good starting point to unlock potential.

Dreams “displayed” on computers

11:01PM | Wednesday, 9 November 2011 |  Scientists predict we could soon use computers to “see” what we have dreamed about, and perhaps even record dreams to watch the next day.

X-ray glasses provide entrepreneurial vision

10:55PM | Friday, 7 October 2011 |  A pair of “social X-ray” glasses can tell you what another person is feeling and when you should stop talking, a US researcher has claimed.

Bean bag doubles as backpack

10:31PM | Thursday, 27 October 2011 |  A mumpreneur has invented a beach chair that doubles as a backpack, taking the packhorse drudgery out of a day at the beach with her children.

Gear up for thought-triggered technology

10:33PM | Thursday, 6 October 2011 |  Scientists have unveiled a bicycle with gears that can be changed by thinking about it.

ZZZ Zen puts beds in bars

10:23PM | Wednesday, 26 October 2011 |  Paris snooze bar ZZZ Zen offers sleep-inducing “zero gravity” chairs that mimic weightlessness for drowsy drinkers, allowing patrons to nod off after one too many champagnes.

Mobile-charging shoes

10:55PM | Thursday, 20 October 2011 |  Your mobile phone might never run out of power mid-conversation again, thanks to research from the University of Wisconsin.