Starting up


How my perseverance paid off

11:02PM | Friday, 18 November 2011 |  Halle Tecco, founder of seed accelerator RockHealth, explains how she dealt with continual rejection of her idea.

Shoes of Prey founders switch sights to designer glasses market

10:10PM | Monday, 17 October 2011 |  The founders of online retailer Shoes of Prey have lured a former Google colleague to become CEO of a new start-up that aims to shake-up the Australian eyewear market by offering fashion-led products via the internet.

So you want to launch a web start-up?

5:28PM | Friday, 6 May 2011 |  If you think you’ve created the next Facebook (in stealth mode, naturally) and need others to sign NDAs to talk about it, be prepared for a conversation like this.

How can I find where my customers are and how can I assess what they require?

4:30PM | Monday, 11 April 2011 |  Whether it’s from websites, social media, articles or magazines, it’s vital to glean as much information about your customers as possible.

Getting commercial with ideas

11:57PM | Tuesday, 30 November 2010 |  Rowan Gilmore, CEO of the Australian Institute for Commercialisation, on how start-ups can turn concepts into businesses.

Why is SEO important?

11:45PM | Monday, 29 November 2010 |  So you've got your website set up or are thinking of launching it and you've heard of this thing called SEO. Now what?

Success the second time around

11:23PM | Friday, 26 November 2010 |  After learning from the errors of her original entrepreneurial foray, Nicola Mills come back with a bigger and better business.

How do I handle small talk with new people?

11:59PM | Thursday, 25 November 2010 |  If one of your personal branding words is “witty” then have a list of amusing things you could throw into conversations.

Playing to the crowd for funding

11:45AM | Wednesday, 17 November 2010 |  Start-ups turned down by banks or other investors for funds could soon find that ‘the crowd’ is a more productive option for them.

I want to start a business in an industry I know nothing about. Am I mad?

11:12AM | Wednesday, 17 November 2010 |  Yes, you are mad… but it shouldn't stop you. Some of Australia's best entrepreneurs start businesses in areas where they have no expertise.