Target audience


The world is yours: Six tips for expanding internationally

12:38AM | Monday, 14 December 2015 |  When building a startup in Australia, thinking about international development should be a natural process.

How can I understand my customers better?

9:00AM | Tuesday, 24 September 2013 |  If you are going to start up a retail operation and don’t know who your target customers are for your marketing campaign then you are in lot of trouble.

How can I stretch my marketing budget and still get good market presence?

10:19AM | Thursday, 28 October 2010 |  Knowing what your customers really want is the key to targeted marketing.

How do I work out who to target with my marketing?

12:01PM | Friday, 3 December 2010 |  Customer segmentation is mandatory from a marketing perspective. If you don’t do this, you are wasting your money.

How to earn trust and be remarkable on the web

6:24AM | Friday, 24 June 2011 |  If you try to be everything to everyone, your marketing will be so diluted that it will be useless to the actual buyers you are hoping to attract. BY ADAM FRANKLIN.

Can you pick out your customer?

6:28AM | Tuesday, 21 June 2011 |  Starry-eyed entrepreneurs hope that anyone and everyone will become a customer. But unless you can identify your exact targets, your start-up will suffer.

How I marketed my business on a shoestring

1:36PM | Monday, 17 January 2011 |  For any business, marketing plays a key role in its success. Get it right and you can be flooded with customers. Get it wrong and you can turn people off.

Hold an end-of-year value proposition review

12:45PM | Monday, 20 December 2010 |  The end-of-year period provides a great opportunity for a value proposition review, preferably with the help of a mentor or some trusted staff.

Will consumers pay for online content or should I have an advertising-only based model?

11:06PM | Tuesday, 16 November 2010 |  The key to making an ad-supported business work is to identify a high value, clearly defined audience that advertisers want to target.

Gender-aware advertising appeals to all

11:38PM | Tuesday, 9 November 2010 |  Imagine how many companies would jump at the chance to create gender-specific advertising without actually having to choose one gender over another.