12:38AM | Monday, 14 December 2015 | When building a startup in Australia, thinking about international development should be a natural process.
9:00AM | Tuesday, 24 September 2013 | If you are going to start up a retail operation and don’t know who your target customers are for your marketing campaign then you are in lot of trouble.
10:19AM | Thursday, 28 October 2010 | Knowing what your customers really want is the key to targeted marketing.
12:01PM | Friday, 3 December 2010 | Customer segmentation is mandatory from a marketing perspective. If you don’t do this, you are wasting your money.
6:24AM | Friday, 24 June 2011 | If you try to be everything to everyone, your marketing will be so diluted that it will be useless to the actual buyers you are hoping to attract. BY ADAM FRANKLIN.
6:28AM | Tuesday, 21 June 2011 | Starry-eyed entrepreneurs hope that anyone and everyone will become a customer. But unless you can identify your exact targets, your start-up will suffer.
1:36PM | Monday, 17 January 2011 | For any business, marketing plays a key role in its success. Get it right and you can be flooded with customers. Get it wrong and you can turn people off.
12:45PM | Monday, 20 December 2010 | The end-of-year period provides a great opportunity for a value proposition review, preferably with the help of a mentor or some trusted staff.
11:06PM | Tuesday, 16 November 2010 | The key to making an ad-supported business work is to identify a high value, clearly defined audience that advertisers want to target.
11:38PM | Tuesday, 9 November 2010 | Imagine how many companies would jump at the chance to create gender-specific advertising without actually having to choose one gender over another.