How can I best go about testing a new product?

2:39PM | Friday, 18 February 2011 |  Market research is a very valuable tool in business planning and it’s highly recommended for new ideas.


6:22PM | Monday, 27 June 2011 |  StageBitz is the latest project of Catherine Prosser, who founded Canberra-based theatre software company Production Genie in 2007.

What are the common mistakes made when designing a product?

6:46PM | Tuesday, 7 June 2011 |  The first question you must answer is whether or not your product is actually in demand and sought after by customers, because if it is not then it doesn’t matter how brilliantly you design the product.

Do some field research

2:00PM | Friday, 4 February 2011 |  Block out a day in your diary, get a permission slip from your mother and pack a lunch – you are going on an excursion.

Have you stress tested your business idea?

10:26AM | Wednesday, 27 October 2010 |  Answering four simple questions will help you determine whether your business idea is a goer.

What can I do to help turn my idea into commercial reality?

10:42PM | Thursday, 14 October 2010 |  Speaking with your target customer and testing your product on them will provide you with invaluable feedback.

Mapping out a smart start-up

10:11PM | Wednesday, 13 October 2010 |  Starting a new business or launching a new product or service is a risky undertaking. Anyone that has given it some thought is well aware of the typically high failure rates of new business ventures.

Should I export?

8:49PM | Saturday, 28 August 2010 |  Exporting your goods or services to the world is a great ambition, but it can be tough. Exporting takes careful research and planning, large amounts of capital and resources, and a strong focus.

10 strategies to test the health of your business

8:34AM | Friday, 20 August 2010 |  Want to really know how healthy your business is? Here are the top 10 strategies.