Value proposition


Attach a problem to each of your products

9:01PM | Tuesday, 6 September 2011 |  By attaching solutions to each product you have defined your ideal customers and created five little marketing campaigns.

Defining a value proposition

11:13PM | Wednesday, 30 November 2011 |  If you were asked what the value proposition of your product or service is, can you instantly, cleanly and simply lay it out? BY POLLY MCGEE.

20/20 vision

10:53PM | Monday, 17 October 2011 |  The acid test for business leaders is to ask the question, “What would staff honestly say, if asked how well the company lives by it's values?” BY MARK CAMPBELL.

Learn the lesson from Colorado Group’s collapse

6:48PM | Wednesday, 15 June 2011 |  Value propositions must be constantly reviewed in light of growth. You might be getting bigger, but are you sticking to what made you successful?

Ask your staff about the problem you solve

4:13PM | Tuesday, 12 April 2011 |  Every entrepreneur should know their value proposition inside and out. Try asking your staff what it is and see how they react.

Hold an end-of-year value proposition review

12:45PM | Monday, 20 December 2010 |  The end-of-year period provides a great opportunity for a value proposition review, preferably with the help of a mentor or some trusted staff.

Top 10 tips to attract venture capital funding

11:40PM | Thursday, 11 November 2010 |  Want to grab a slice of the VC pie? Here’s how.

Developing your business model for launch

11:50PM | Wednesday, 10 November 2010 |  Your business model is the framework for how your organisation will create and deliver value to its customers and to the business owners. Put simply, it is how you are going to make money.

Google again sets the standard for employees

10:08PM | Friday, 29 October 2010 |  Google has again been identified by the public as the top place to work, with self-employment coming in third.

Re-examine your value proposition

10:34PM | Monday, 4 October 2010 |  Your value proposition should describe who will actually buy your product or service and why.