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9:01PM | Tuesday, 6 September 2011 | By attaching solutions to each product you have defined your ideal customers and created five little marketing campaigns.
11:13PM | Wednesday, 30 November 2011 | If you were asked what the value proposition of your product or service is, can you instantly, cleanly and simply lay it out? BY POLLY MCGEE.
10:53PM | Monday, 17 October 2011 | The acid test for business leaders is to ask the question, “What would staff honestly say, if asked how well the company lives by it's values?” BY MARK CAMPBELL.
6:48PM | Wednesday, 15 June 2011 | Value propositions must be constantly reviewed in light of growth. You might be getting bigger, but are you sticking to what made you successful?
4:13PM | Tuesday, 12 April 2011 | Every entrepreneur should know their value proposition inside and out. Try asking your staff what it is and see how they react.
12:45PM | Monday, 20 December 2010 | The end-of-year period provides a great opportunity for a value proposition review, preferably with the help of a mentor or some trusted staff.
11:40PM | Thursday, 11 November 2010 | Want to grab a slice of the VC pie? Here’s how.
11:50PM | Wednesday, 10 November 2010 | Your business model is the framework for how your organisation will create and deliver value to its customers and to the business owners. Put simply, it is how you are going to make money.
10:08PM | Friday, 29 October 2010 | Google has again been identified by the public as the top place to work, with self-employment coming in third.
10:34PM | Monday, 4 October 2010 | Your value proposition should describe who will actually buy your product or service and why.
