Web Strategy


Top three Christmas social media risks

12:45AM | Friday, 23 December 2011 |  Christmas, and the parties that go with it, are usually heaps of fun but if your celebrations get a bit too jovial, try to avoid leaving a permanent record online. BY ADAM FRANKLIN.

Nailing social media in six steps

11:00PM | Friday, 25 November 2011 |  Social media can be loads of fun and is a very effective way to communicate with your community of supporters. Here are six steps to help you nail it. BY ADAM FRANKLIN.

Five reasons start-ups should start a blog today

10:32PM | Friday, 28 October 2011 |  Starting your own company blog has a multitude of advantages. Here are the top five reasons why you need to start blogging. BY ADAM FRANKLIN.

Six secret ways to use email and social media to win more customers

10:58PM | Friday, 14 October 2011 |  Social proof is the best way to earn attention and build trust. And you must have trust to win customers. Email and social media are your secret weapons for doing this online. BY ADAM FRANKLIN.

How email and social media work together

9:52PM | Friday, 30 September 2011 |  Email is the original social media. It’s a communication tool, it’s personal, it’s real-time, it’s shared between friends and it can go viral. BY ADAM FRANKLIN.

Six things your website needs

9:25PM | Friday, 16 September 2011 |  While social media has been stealing headlines for years, the humble website is very often where you are best off focusing your initial efforts. BY ADAM FRANKLIN.

Five steps to get your web strategy started

9:33PM | Friday, 2 September 2011 |  Once you’ve got a plan of attack for your web strategy, it’s time to start putting it into action. BY ADAM FRANKLIN.

Seven tips to find the time to produce remarkable content

8:39PM | Friday, 5 August 2011 |  Lack of time is the most confronting issue for most people looking to invest in quality content for their websites. BY ADAM FRANKLIN.

Why you should invest in your web strategy like it’s your bank account

7:06PM | Friday, 22 July 2011 |  Your online content usually stays on the web forever. So, if you invest in your web strategy over time, you can build a very valuable asset. BY ADAM FRANKLIN.

Four ways to turn web visitors into real buyers

7:44AM | Friday, 8 July 2011 |  If your web strategy is working, people will be arriving at your website via a Google search, a backlink, a tweet, an email or a Facebook comment. BY ADAM FRANKLIN.