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How health.com.au became the only new private health insurer in 30 years

8:56PM | Monday, 26 August 2013 |  Private health insurer health.com.au took out the Start-up Award at the national Telstra Australian Business Awards last week.

What's in a brand name?

12:13PM | Monday, 12 December 2011 |  Branding is about portraying a certain message and personality for your business, and it's the job of the whole company to embody this message. BY MARK CAMPBELL.
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