Leadership

Don’t waste time on Facebook

By Kate Sallai
Monday, 13 September 2010

Tech Tricks Are your employees wasting time on Facebook and other social networking sites? According to new figures from ComScore, more users are now using Facebook than Google – and your employees could be too.

The figures, which reflect only American usage, show time on Facebook reached 41.1 million minutes during August, compared to time spent on Google which only reached 39.8 million minutes.

There is always a temptation to keep checking Facebook and other social networking sites while on the job, but these can be a distraction. Have a policy in place about social networking in the office.

Whether you decide to ban these sites altogether, or dedicate a certain amount of time for them each day, your staff should be clear on what they are or aren’t allowed to do on social networks.

You cannot ignore social media, with one-third of Australians now checking their Facebook pages nearly every day. Develop a policy and tell your staff – the worst thing you can do is ignore it.

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Comments (2)

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We can't ignore the fact that people spend a lot of time on Facebook...particularly work hours. The other fact that we can't ignore is that Facebook is one of the most trafficked sites with over 500 million uses globally...8 million uses per month in Australia alone who spend 8 hours a month on Facebook. Even Facebook mobile is growing at a ridiculous rate...150 million uses globally (up from 65 million in 12 months). For anyone in small business you have to understand the opportunity for connecting with customers/prospects via this medium. Facebook can be very valueable real estate if you approach it with the right strategy.

shellycs , September 14, 2010

-1

One of the ways we have managed to control time spent on Facebook is to limit the access via our internet filter to before 9am, between 12pm-1pm, and after 5pm. This has proven in our case to reduce unproductivity, while still keeping our staff happy.

Joven , September 14, 2010