Related Topics
Categories

Recommend Print

IT

Where are you at?

By Oliver Milman
Thursday, 16 September 2010

Foursquare - location-based apps for iPhoneSmall businesses are gradually coming to grips with location-based apps, but why not be at the forefront and set your business up for the next wave of ‘check-in’ offerings?

 

Foursquare, which allows users to check-in to locations and earn loyalty bonuses from compliant businesses, is familiar to many start-ups, but there are signs that the sector is set to mushroom in Australia.

 

Facebook has launched its own location-based feature, called Places, while there are rival apps such as Whrrl and Gowalla that are set to expand beyond their US heartland.

 

Perhaps the most interesting is Shopkick, an app that rewards consumers for actually walking into a store. Customers earn ‘kickbucks’ for entering a business’ premises, giving them access to special offers from signed-up retailers.

 

Why not set up a business that is location-app friendly? Reward those who regularly buy your products but also make your outlet friendly to browsers. If people get a freebie merely from taking a look around your shop, they will be more inclined to come back and spend money next time.

Comments (0)

Subscribe to this comment's feed

Write comment

You must be logged in to post a comment. Please register if you do not have an account yet.

busy

FREE DOWNLOAD - 101 tips for start-up entrepreneurs

Covering everything from starting up to sales to social media strategies, this advice forms a fantastic guide that will be of use to anyone starting up in business.


Register for the StartupSmart Newsletter and immediately receive '101 tips for start-up entrepreneurs'.


Your email please (*)
Invalid Input
101 tips for start-up entrepreneurs

Free Newsletter


Invalid Input
Join the StartupSmart community

Follow us

StartupSmart on Twitter StartupSmart on Facebook StartupSmart on LinkedIn

Subscribe to StartupSmart RSS feeds

Events


  • Twitter for Business Success
    Have you wondered how you can get the most out of Twitter to promote your business? Have you got a Twitter name, but never tweeted? Do you want to promote...

  • Facebook Page Workshop in 1 Day
    Do you want to learn how you can get over 1000 fans on your Facebook page?Learn from expert Facebook Pager – Lara Solomon creator of Mocks, author of...

  • Leveraging Facebook for Business (Advanced)
    Do you feel like a small fish in a big pond on the internet?Is your brand lost in the crowd?Want more?Are you already using Facebook?Do you want to know how to...

Latest Members

Sponsored Links

Our Partners