Recommend Print

Internet

Apple iPad tops Christmas wish list

iPads and electric pets top Christmas wish lists

By Michelle Hammond
Tuesday, 21 December 2010

Retailers have revealed the most sought-after gifts this Christmas, with iPads, electric pets and eBay items topping the list.

 

Major retailers identify Apple’s iPad as a top seller this year, which Dick Smith merchandise manager Tyson White puts down to their “enhanced functionality”.

 

“They’ve become a device that you surf the internet on, put names on and email from,” White says.

 

Other popular electronic items include the Microsoft Xbox, Kinect gaming consoles, laptops, digital single-lens reflex cameras, GPS units for cars and high definition televisions.

 

According to White, another “big thing” this Christmas is the fact that people are buying for themselves in addition to others, which means more sales for retailers.

 

The most popular toy this year is motorised guinea pigs brand Zhu Zhu Pets, along with Lego and scooters.

 

For bargain hunters, auction site eBay is also proving popular.

 

Colin McLeod, executive director of the Australian Centre for Retail Studies at Monash University, says one of the things people like about eBay is the choice between new and old items and the discrepancy in price.

 

“Quite often, people are less inclined to purchase a brand-new item if it has a use-by date. For example, buying for children who will inevitable outgrow most items,” McLeod says.

 

“Ebay allows people to purchase things like sporting equipment, which may only get used for a certain part of the year.”

 

McLeod says where appropriate, businesses should utilise sites like eBay by encouraging consumers to return old items to the store – to be resold online as used stock – rather than dispose of it.

 

“You have to think about the customer lifetime values. Apart from the financial benefit, people will almost certainly appreciate your efforts to salvage old items,” he says.

 

“Especially when there are multiple purchases involved, businesses should say to their customers ‘come back and we’ll take [the old items] off your hands’.”

Comments (0)

Subscribe to this comment's feed

Write comment

You must be logged in to post a comment. Please register if you do not have an account yet.

busy

FREE DOWNLOAD - 101 tips for start-up entrepreneurs

Covering everything from starting up to sales to social media strategies, this advice forms a fantastic guide that will be of use to anyone starting up in business.


Register for the StartupSmart Newsletter and immediately receive '101 tips for start-up entrepreneurs'.


Your email please (*)

Invalid Input
101 tips for start-up entrepreneurs

Free Newsletter


Invalid Input
Join the StartupSmart community

Follow us

StartupSmart on Twitter StartupSmart on Facebook StartupSmart on LinkedIn

Subscribe to StartupSmart RSS feeds

Events


  • Ideas2Market Introductory Workshop - Mt Isa
    The Ideas2Market Introductory workshop is designed for those who would like to start a business, inventors, or those with early-stage business ideas.   This ...

  • Facebook Page Workshop
    Do you want to learn how you can get over 1000 fans on your Facebook page? Learn from expert Facebook Pager – Lara Solomon creator of Mocks, author of...

  • Ideas2Market Masterclass Workshop - Gold Coast
    The Ideas2Market Masterclass workshop is designed for existing businesses that are looking to grow, improve and foster sustainability.   This full day ...

  • Ideas2Market Masterclass Workshop - Toowoomba
    The Ideas2Market Masterclass workshop is designed for existing businesses that are looking to grow, improve and foster sustainability.   This full day ...

  • Ideas2Market Masterclass Workshop - Mt Isa
    The Ideas2Market Masterclass workshop is designed for existing businesses that are looking to grow, improve and foster sustainability.   This full day ...

Latest Members

Sponsored Links

Our Partners