Amanda Jesnoewski is the owner of Velocity Media + Communications and a copywriter, marketing strategist and publicist.
Five business blog post ideas that are sure to be a hit with your readers
Have you ever felt the frustration of finally making the time to sit down and write that blog or article you've been meaning to only to find that all of your ideas have dried up and you can't think of anything to write about?
We've all experienced writer's block at some point, even those of us who write for a living have days when we can't seem to think of any more words to say.
So what do you do when inspiration doesn't strike? You look at what topics you know well and what types of blogs readers love reading, and in no time ideas start flowing. To help get you thinking here are five business blog posts that are sure to be a hit with your readers.
Look to solve a problem for your reader or save them time by providing tips, tricks and guides.
It could be based around your areas of expertise like "how to get more leads with less effort" or your personal experience, talking about what you've learned, what you've done, what's worked or what hasn't like "five valuable business lessons that can make or break your business".
Also, try reverse how-to posts on mistakes to avoid or what not to do. Often these are more popular than ordinary how-to list because we tend to move faster away from pain than towards pleasure.
2. Interviews and profiles
Most of us are sticky beaks by nature and love a good interview or profile on someone well-known or interesting.
It could be a rags to riches story, an inspirational story about overcoming great odds or an interview with a successful business person on what worked for them. Whatever it is, find a way to make your interview more interesting and different by taking a different angle or finding out little known facts.
Who doesn't love a good list?
Whether it's a bulleted list, numbered list, checklist or cheat sheet, lists are great for making complicated topics simple and they have a habit of making life easier in general. Not sure what list you could do? Here are some examples "10 apps that will save you time, money and effort", "eight business resources you won't want to live without" or "what you need to bring on the day to ensure a successful event".
The more relevant and comprehensive you make your list, the more likely your readers will share it and keep coming back to it again and again.
4. Shortcuts or hacks
What's better than a list? A shortcut!
We're all on the lookout for ways to do things easier, quicker, better and cheaper - that's why shortcut posts are so popular. Think along the lines of”seven shortcuts to help you grow your business in record time" or "six life hacks that will buy you more time".
5. Insights and trends
As an expert in your industry you have access to information that is not readily available to others, information that could provide great benefit to your readers.
Are you noticing any patterns or trends within your industry? Are there any predictions being made and why? What insights could you give on the current and future happenings of your industry or areas of specialty? Include statistics, surveys and facts along with practical ways to use the information to make your post even more compelling.
What blog posts have you found popular?