Recommend Print

Legal matters

Taskmaster: Spam Act - Understand Your Spam Responsibilities

Get to know your spam responsibilities

By The Taskmaster
Thursday, 13 January 2011

The Taskmaster - Spam ActNobody likes receiving email or SMS spam, least of all a busy entrepreneur like me.


And yet more than seven years after the introduction of the Spam Act, companies are still falling foul of the spam regulator, otherwise known as the Australian Communications and Media Authority.


Just this week, airline Virgin Blue was hit with a $110,000 fine for breaching the Act by sending people emails after they had unsubscribed from the company’s email database.


So the regulator is watching and any breaches of the Act will be punished severely. Given this, entrepreneurs need to make sure they and their teams are right on top of potential issues if they are using email marketing.


The key things you need to do to avoid an email marketing campaign being treated as spam is to ensure you have the consent of the recipient, indentify yourself as a business and ensure recipients have the ability to unsubscribe from future messages.


If you are looking for further information about other tricks and traps that you can fall into, head for ACMA’s webpage on spam and start reading.


This is crucial stuff for your reputation and, if you get it wrong, your bottom line.


Get it done – today!

Comments (0)

Subscribe to this comment's feed

Write comment

You must be logged in to post a comment. Please register if you do not have an account yet.


FREE DOWNLOAD - 101 tips for start-up entrepreneurs

Covering everything from starting up to sales to social media strategies, this advice forms a fantastic guide that will be of use to anyone starting up in business.

Register for the StartupSmart Newsletter and immediately receive '101 tips for start-up entrepreneurs'.

Your email please (*)

Invalid Input
101 tips for start-up entrepreneurs

Free Newsletter

Invalid Input
Join the StartupSmart community

Follow us

StartupSmart on Twitter StartupSmart on Facebook StartupSmart on LinkedIn

Subscribe to StartupSmart RSS feeds


Sponsored Links

Our Partners