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Guvera and Send A Script win at Australian Mobile Awards

Monday, 21 October 2013 | By Gavin Lower

An online music streaming platform and a medicine prescription service were named among the winners at the recent Australian Mobile Awards for their apps.

 

Australian-based music service Guvera won the music and start-up categories while Send A Script, which launched in 2011, won the medical and small studio categories.

 

Guvera was born in 2010 and has since built up a community of 678,000 members. The company launched in Indonesia just last week and is also present in the US.

 

General manager Scott Hamilton told StartupSmart the company decided to create an app as it became obvious the use of mobile devices such as smart phones and tablets was soaring.

 

The company won its mobile award for its iPad app.

 

Hamilton says Guvera is a “design-led product” that puts the customer first.

 

“We wanted something that was easy to use, functional and looked good.”

 

Hamilton says that with a raft of competition in the music streaming space, including from giants Pandora and Spotify, Guvera has a three-tier strategy to stand out: entertainment, music education and news and user rewards.

 

Guvera offers more than 10 million music tracks for streaming and downloading through ad-funded subscriptions or ad-free for a fee.

 

Send A Script’s founder, Fabian McCann, told StartupSmart his app was a “bit of a David and Goliath”.

 

“We’re disruptive to a big industry,” he says.

 

McCann, who’s a pharmacist with a pharmacy, says the award recognised that what Send A Script was doing had a purpose and niche.

 

“Our theory is to make the whole thing paperless,” he says.

 

The app allows users to send photos of their prescriptions to selected pharmacies and then be notified when they’re ready to be picked up. It can also locate the closest pharmacies to users.

 

McCann says he came up with the idea of his app when the federal government began embracing “e-health”.

 

“From that I knew I had to change my own business model,” he says, noting that at that stage he didn’t own an iPhone and barely used SMS.