Recommend Print

Social media

Small Business Advice: Twitter and Facebook - Social Media

How can I get the most out of Twitter and Facebook?

Twitter and Facebook are two very powerful but very different social media platforms. To get the most out of them, you need to be sure you’re using each site in the most appropriate way.


Twitter is all about immediacy. With each message restricted to 140 characters, you are limited to what you can say – so make it important.


Many businesses find Twitter ideal to give updates on sales and deals, as the immediacy of Twitter means these messages are often spread across the user base extremely quickly. Others use Twitter to form relationships with

customers, fix any complaints and share interesting or useful links.


On the other hand, Facebook is a much more personal type of site. Users are picky about who they allow into their “friends” list, and as a result you need to offer something of value. When posting Facebook updates, make sure you’re giving something worthwhile – an interesting link, information about a sale, even a discount or offer a topic for discussion.


The common link between these two sites is honesty and conversation. Users don’t want to be preached at, they want to talk with you about your product. They won’t respond to one-way messages. Instead, invite them into a conversation and you’ll find customers will be much more responsive.

Comments (0)

Subscribe to this comment's feed

Write comment

You must be logged in to post a comment. Please register if you do not have an account yet.

  • Leonardo DiCaprio gets his Sydney tennis court for Gatsby shoot
  • Former Centro CEO Andrew Scott escapes boardroom ban but cops fine
  • Sellers need 55 days and a 7.2% discount to find buyers
  • Major banks dominate mortgage lending
  • Prices ease in softening market with rebound in sight: RP Data-Rismark