The Start-up Mindset

The Start-up Mindset

Wednesday, 25 July 2012 14:51

Passion for business is a romantic fiction: The Start-up Mindset Blog by Jason Rose

A passion for business

There are a ton of books advising you that the key to business success lies in connecting with your passion.


They tell you that once you connect with your true calling in life, nothing will stop you from turning that passion into a wildly successful business.


Every morning, you will spring out of bed and dive head first into your day, making money at a million miles an hour as people are swept up in your unbridled enthusiasm for what truly motivates you in life.


In my opinion, it’s all just romantic fantasy!


Creating a start-up in an area that you know and understand can be helpful, though it’s not essential. Being passionate about your business and determined to succeed is essential. But connecting with some higher purpose is unnecessary.


First, it gives people permission to procrastinate. Rather than getting out there and giving something a go, they spend endless time (sometimes years) on some mystical search for the one thing that ignites their passion.


Most will never find it. The few that do will rarely act on it.


Second, it links business to some kind of journey of personal enlightenment. There is no doubt that you mature as a person running your own business, but if your true objective is personal growth, do a course or read a book.


Personal growth is a by-product of running a business, not the objective. A start-up is so all-consuming, so high stakes, that any motivation other than to make it a screaming success is doomed to let you down when the going inevitably gets tough.


The bottom line as I see it is that you go into business because you think you can make something a success. You might be passionate about the area, it might make you feel good, but they are all nice-to-haves. The key question is whether you can make money out of it.


A person I know has built a massive electrical contracting business from scratch with a partner. Were they necessarily passionate about electrical contracting? Not a chance. What they knew is that they wanted to start a business and they saw an opportunity they thought they could exploit.


They have worked hard over about a decade to now be running a multi-million dollar business. Luckily for them, they didn’t spend that decade searching for their higher commercial calling. They got out there as nothing more than hard-nosed businessmen.

Jason Rose is a director of consultancy and media-buying platform – a website designed to help SMEs compare and save on their advertising.

He blogs on the lessons he has learnt and continues to learn about the necessary mindset to successfully run a start-up business.

Comments (2)

Subscribe to this comment's feed
Great article.
There are the fortunate few that know at age five and a half that they want to be a doctor a lawyer etc etc. however for the others hopeful this story may be help.
Old guru living in mountains sent message to 'headquarters.
'Send me a replacement I'm getting old'.
'Sending three'.
'Why three'?
Along the way one stopped to help widow manage her farm.
Another stop to help town battle against invaders.
Third one.........arrived.
Need to take action' the guide missile......we need to move.
Ron Bellinato , July 26, 2012
  • report abuse
  • +1
  • vote down
  • vote up
Well written article with very true stories especially the one about the electrical contracting, Stories that support your opinion in some way. Unfortunately the article very much supports the sharks in the sea. Many people are inspired by these books that make you find your passion and live up with them. I believe that we life in a world where the customers finally start to wake up, realizing their power and make businesses to look at more then just to make money. It sounds romantic yes but also exciting and fun; and possible for many people. A possibility to find your own individual vitality in a world of globalization that blurs many facettes in live!
SebastianH , July 26, 2012
  • report abuse
  • +0
  • vote down
  • vote up

Write comment

smaller | bigger

Invalid Input
SmartSolo sign up

Private Media Publications



Smart Company


Property Observer


Leading Company


Womens Agenda