Starting Change podcast episode 6: Why every startup needs a social purpose


For the season finale of Starting Change, we’re joined by a telco giant, a cosmetics brand and a B-corporation.

What could they possibly have in common? Social purpose.

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In this episode, we find out why social purpose is as critical as a viable business model for startups today.

Join Optus chairman Paul O’Sullivan, Lush Australia and New Zealand brand manager Natasha Ritz and Spark Strategy managing director George Liacos as we help you discover your greater purpose.

“There’s an important balance to be struck by supporting people who want to use technology and startups to drive social good,” O’Sullivan tells StartupSmart. 

“Society can solve every social problem we face, we’re just choosing not to,” Liacos tells StartupSmart. 


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Dinushi Dias is a journalist at StartupSmart and multimedia content producer. When she’s out of the office, she works on social projects with her We Love It Productions family and buddying filmmakers.