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Web StrategyFriday, 16 September 2011 16:25Six things your website needsWhile social media has been stealing headlines for years, the humble website is very often where you are best off focusing your initial efforts.
I’m not talking about a website re-design, really just an audit of what you’ve got already. There are six essential elements to a successful website that we’ll discuss below.
When it’s your own website, it’s easy to fall into the trap of obsessing over the “look and feel”. Try to suppress your constant yearning to freshen up the design. Remember it’s only you who looks at your website every day, so it’s unlikely that anyone else is bored with the design.
1. Two free, valuable downloads
In the vast expanse of the web, the only real way of distinguishing your website from the other trillion is to build trust. People have a short attention span on the web so you really want to start building trust and earning attention from the second someone arrives at your website. The best way to do this is to give away something valuable – ideally a digital download, so you don’t need to literally send something manually.
You want to offer one entirely free download, in other words no registration is required. This is a completely risk-free way for people visiting your website to see whether they like and trust you.
Your free downloads are your first (and often only) opportunity to make an impression with your website visitor.
2. The option to connect on social media
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