{"id":31982,"date":"2023-10-20T14:26:33","date_gmt":"2023-10-20T14:26:33","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/international-food-delivery-startup-looking-to-gobble-up-aussie-market-startupsmart\/"},"modified":"2023-10-20T14:26:33","modified_gmt":"2023-10-20T14:26:33","slug":"international-food-delivery-startup-looking-to-gobble-up-aussie-market-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/international-food-delivery-startup-looking-to-gobble-up-aussie-market-startupsmart\/","title":{"rendered":"International food delivery startup looking to gobble up Aussie market – StartupSmart"},"content":{"rendered":"
\"\"<\/div>\n

Global food delivery startup Deliveroo<\/a> has launched in Australia with a 40-person strong operation that\u2019s sure to worry its numerous local competitors.<\/p>\n

\u00a0<\/p>\n

The platform, which enables hungry users to order takeaway food from restaurants that don\u2019t already have a delivery service, has won over European consumers since debuting in London in 2013.<\/p>\n

\u00a0<\/p>\n

And if the size of its local pre-launch operation is anything to go by, then it has its sights firmly set on conquering the Australian market too.<\/p>\n

\u00a0<\/p>\n

Its Australian manager, Levi Aron, says Deliveroo already employs 40 people, not including the drivers who will cart food to homes in some of Melbourne and Sydney\u2019s most exclusive suburbs.<\/p>\n

\u00a0<\/p>\n

But he doesn\u2019t think of his company as a competitor to other food delivery apps like Menulog.<\/p>\n

\u00a0<\/p>\n

\u201cWhilst there are players who work with restaurants, they\u2019re aggregators, the restaurants takes over the order after it\u2019s been placed,\u201d Aron tells StartupSmart.<\/i><\/p>\n

\u00a0<\/p>\n

\u201cDeliveroo is an end-to-end experience.<\/p>\n

\u00a0<\/p>\n

\u201cRather than taking the order, sending it to a restaurant and hoping they work it out, we ensure we get the food from the point of ordering to delivering to the office or home in a short space of time.\u201d<\/p>\n

\u00a0<\/p>\n

He also says the sorts of restaurants with which the company will partner are not the typical takeaway options. Many might never have given the option of delivery before.<\/p>\n

\u00a0<\/p>\n

Aron is confident that famously food-savvy Melburnians and Sydneysiders will opt to have delivered a restaurant-quality meal rather than go to the venue.<\/p>\n

\u00a0<\/p>\n

\u201cPeople make decision to either eat out or eat in,\u201d he says.<\/p>\n

\u00a0<\/p>\n

\u201cI know that I\u2019ll go out with my partner once a week or once a month.<\/p>\n

\u00a0<\/p>\n

\u201cBut If I can get that same great Italian or steak dish delivered to my office in next hour, that\u2019s amazing too.\u201d<\/p>\n

\u00a0<\/p>\n

He says because people have already chosen whether they\u2019ll eat in or take away, there\u2019s no danger the service will empty out restaurants\u2019 dining rooms.<\/p>\n

\u00a0<\/p>\n

\u201cThis is not a way of cannibalising the market,\u201d he says.<\/p>\n

\u00a0<\/p>\n

\u201cBy no means are we going into these restaurants and offering a service that means 50 people won\u2019t come to them.\u201d<\/p>\n

\u00a0<\/p>\n

Aron says another point of difference between Deliveroo and similar services is its quality control mechanisms.<\/p>\n

\u00a0<\/p>\n

He explains restaurants are fitted with tablets to receive orders, and customers can track an order to their doorstep. Deliveroo promises its drivers are skilled, uniformed and local.<\/p>\n

\u00a0<\/p>\n

\u201cWe ensure that our drivers can get from the restaurant, from grab to drop, in seven to 10 minutes,\u201d he says.<\/p>\n

\u00a0<\/p>\n

\u201cFood is arriving extremely hot, which is very important.\u201d<\/p>\n

\u00a0<\/p>\n

There\u2019s even a 15-person live operations team available to assist customers.<\/p>\n

\u00a0<\/p>\n

Australia isn\u2019t the only new country Deliveroo has its sights on, with the startup also expanding into Singapore, Hong Kong and Dubai.<\/p>\n

\u00a0<\/p>\n

\u00a0<\/p>\n

Do you know more on this story or have a tip of your own? Raising capital or launching a startup? Let us know. Follow StartupSmart on <\/i>Facebook<\/i><\/a>, <\/i>Twitter<\/i><\/a>, and <\/i>LinkedIn<\/i><\/a>.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

Global food delivery startup Deliveroo has launched in Australia with a 40-person strong operation that\u2019s sure to worry its numerous<\/p>\n","protected":false},"author":2,"featured_media":62677,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/31982"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=31982"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/31982\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/62677"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=31982"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=31982"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=31982"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}