{"id":32142,"date":"2023-10-20T14:27:11","date_gmt":"2023-10-20T14:27:11","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/come-up-with-a-left-field-marketing-idea-startupsmart\/"},"modified":"2023-10-20T14:27:11","modified_gmt":"2023-10-20T14:27:11","slug":"come-up-with-a-left-field-marketing-idea-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/come-up-with-a-left-field-marketing-idea-startupsmart\/","title":{"rendered":"Come up with a left-field marketing idea &#8211; StartupSmart"},"content":{"rendered":"<div class=\"td-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"90\" height=\"110\" itemprop=\"image\" class=\"entry-thumb\" src=\"\/wp-content\/uploads\/2010\/08\/taskmaster.jpg\" alt=\"taskmaster\" title=\"Taskmaster\"\/><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-16489\" style=\"margin: 5px; float: right;\" src=\"\/wp-content\/uploads\/2010\/08\/taskmaster.jpg\" alt=\"Taskmaster\" width=\"90\" height=\"110\" \/>On Monday morning (Australian time) hundreds of millions of Americans will tune in to watch the Super Bowl, the pinnacle of the NFL season.<\/p>\n<p>  <span id=\"more-1529\"><\/span> <\/p>\n<p>\u00a0<\/p>\n<p>It\u2019s a huge television event but it\u2019s not all about the football (or gridiron as we often call it). Indeed, much of the focus is on the 30-second television commercials that are shown at half-time.<\/p>\n<p>\u00a0<\/p>\n<p>The air-time alone can cost up to $3 million, and companies go all out to develop these ads \u2013 in 1984, to celebrate the release of its Mac computer, Apple had its ad directed by Ridley Scott.<\/p>\n<p>\u00a0<\/p>\n<p>Now, these ads are usually out of reach of start-ups, although US group buying site Groupon, which recently raise $US950 million, is doing one this year.<\/p>\n<p>\u00a0<\/p>\n<p>But why not use these ads (they will be all over YouTube next week) to come up with some left-field marketing ideas for your business.<\/p>\n<p>\u00a0<\/p>\n<p>Perhaps it\u2019s not a television commercial, but think about what you can do to stand out from your competitors.<\/p>\n<p>\u00a0<\/p>\n<p>Could you add a witty tag line to your promotional materials?<\/p>\n<p>\u00a0<\/p>\n<p>Could you do a funny YouTube video in the office?<\/p>\n<p>\u00a0<\/p>\n<p>Could you get a mascot?<\/p>\n<p>\u00a0<\/p>\n<p>Is there a cause that your company could attach itself to, to help build your profile?<\/p>\n<p>\u00a0<\/p>\n<p>Is there a way to show off your product or service in an unusual environment?<\/p>\n<p>\u00a0<\/p>\n<p>Watching top-class marketing is always a great way to get inspiration, so get it done \u2013 today!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On Monday morning (Australian time) hundreds of millions of Americans will tune in to watch the Super Bowl, the pinnacle<\/p>\n","protected":false},"author":2,"featured_media":62573,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/32142"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=32142"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/32142\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/62573"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=32142"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=32142"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=32142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}