{"id":32660,"date":"2023-10-20T14:28:40","date_gmt":"2023-10-20T14:28:40","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/safetyculture-closes-3-million-fundraising-round-startupsmart\/"},"modified":"2023-10-20T14:28:40","modified_gmt":"2023-10-20T14:28:40","slug":"safetyculture-closes-3-million-fundraising-round-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/safetyculture-closes-3-million-fundraising-round-startupsmart\/","title":{"rendered":"SafetyCulture closes $3 million fundraising round – StartupSmart"},"content":{"rendered":"
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Workplace health and safety start-up SafetyCulture has this week closed a $3 million fundraising round.<\/p>\n

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The round is made up of $1.79 million from Commercialisation Australia<\/a>, $1 million from Blackbird Ventures<\/a> and $210,000 from angel investors.<\/p>\n

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Launched in 2011, over six million workplace health and safety inspections have been logged through the app created by Safety Culture. The app has been downloaded over 200,000 times and has over 25,000 active daily users.<\/p>\n

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Co-founder and chief executive Luke Anear told StartupSmart <\/i>the funding will go towards doubling its team of 38 by mid-next year.<\/p>\n

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\u201cWe\u2019re recruiting 40 new team members, about half of which will be in software engineering. We\u2019ve had to get pretty innovative about how we attract these guys because we\u2019re competing with Google and Microsoft,\u201d Anear says.<\/p>\n

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The SafetyCulture team is offering to relocate people from anywhere in the world, support them rent-free while they get settled and if it doesn\u2019t work out, they will fly them home after 12 months.<\/p>\n

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Anear says it\u2019s working, as they\u2019ve got applications rolling in from all over the world, including start-up hot spots such as the United States and Israel.<\/p>\n

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Anear says he thinks the company is attractive to investors as it has built up significant traction, with very little energy invested in the product.<\/p>\n

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It\u2019s a disruptive product for a global market that\u2019s got a lot of traction that\u2019s been self-propelling,\u201d he says. \u201cWe just built an app, put it in the app store and launched a website. That\u2019s it for marketing so far.\u201d<\/p>\n

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The SafetyCulture team was surprised to discover the adoption of its enterprise software solution was being worker-driven.<\/p>\n

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\u201cWe didn\u2019t anticipate the worker-driven model. Usually enterprise software comes from the top and pushed down. But we found workers are our quickest adopters because they want to be safer at work and they\u2019re convincing their management to embrace it,\u201d Anear says.<\/p>\n

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It\u2019s working on a suite of complementary apps to release in the next six to 12 months. Anear adds the successful uptake of the app is opening up new opportunities.<\/p>\n

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\u201cThis has now become a big data project, which we never anticipated. There is so much data in the back-end that we\u2019re beginning to explore the uses for.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Workplace health and safety start-up SafetyCulture has this week closed a $3 million fundraising round. \u00a0 The round is made<\/p>\n","protected":false},"author":2,"featured_media":62556,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/32660"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=32660"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/32660\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/62556"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=32660"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=32660"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=32660"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}