{"id":32688,"date":"2023-10-20T14:28:45","date_gmt":"2023-10-20T14:28:45","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/aussie-startup-bigcommerce-powers-twitters-drive-to-become-worlds-biggest-social-marketplace-startupsmart\/"},"modified":"2023-10-20T14:28:45","modified_gmt":"2023-10-20T14:28:45","slug":"aussie-startup-bigcommerce-powers-twitters-drive-to-become-worlds-biggest-social-marketplace-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/aussie-startup-bigcommerce-powers-twitters-drive-to-become-worlds-biggest-social-marketplace-startupsmart\/","title":{"rendered":"Aussie startup Bigcommerce powers Twitter\u2019s drive to become \u201cworld\u2019s biggest social marketplace\u201d – StartupSmart"},"content":{"rendered":"
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An Australian startup will be playing a big part in Twitter\u2019s quest to become the \u201cworld\u2019s biggest social marketplace\u201d. <\/p>\n

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Sydney-based Bigcommerce<\/a> has been announced as one of Twitter\u2019s partners in launching the \u2018Buy Now\u2019 button, allowing users to purchase products directly from the Twitter feed without being redirected to an external site.<\/p>\n

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Other partners include fellow ecommerce platforms Demandware and Shopify, as well as retailers and brands like Best Buy and Adidas.<\/p>\n

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Buying without leaving your Twitter feed<\/b> <\/h2>\n

Bigcommerce CEO Brent Bellm says the partnership is a way for the startup to keep growing allow with its customers.<\/p>\n

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\u201cConsumer shopping behaviours are constantly evolving,\u201d Bellm says.<\/p>\n

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\u201cBigcommerce\u2019s Twitter Buy Now functionality provides an opportunity for our merchants to significantly boost demand generation and sales for their business.\u201d<\/p>\n

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He says Bigcommerce users will be able to increase mobile conversions, reduce checkout friction and increase sales through partnering with Twitter.<\/p>\n

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Merchants of the partnering ecommerce platforms can now utilise the Buy Now button to sell directly to Twitter users through tweets or promoted posts. The payments are handled by Stripe and synchronised through the partners\u2019 software.<\/p>\n

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Twitter began testing the Buy Now button a year ago and it is now live in the US. It will roll out internationally next year.<\/p>\n

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Twitter\u2019s push to be an ecommerce platform<\/b> <\/h2>\n

This is Twitter\u2019s latest push to monetise its large user base, something it seems to be struggling to do through traditional sponsored posts and advertisements.<\/p>\n

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In a blog post<\/a>, Twitter VP of commerce Nathan Hubbard says the goal of this new service is to \u201cmake it as easy as possible for businesses to connect directly with, and sell to, customers on Twitter\u201d.<\/p>\n

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\u201cWith Buy Now, businesses can drive more conversions and remove much of the friction in the mobile purchasing process,\u201d Hubbard says.<\/p>\n

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\u201cPeople will have even more opportunities to discover and purchase products from the brands they love on Twitter.\u201d<\/p>\n

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The Buy Now function was originally announced in September last year by Twitter group product manager Tarun Jain.<\/p>\n

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\u201cUsers will get access to offers and merchandise they can\u2019t get anywhere else and can act on them right in the Twitter apps for Android and iOS; sellers will gain a new way to turn the direct relationship they build with their followers into sales,\u201d Jain said in a blog post<\/a>.<\/p>\n

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Purchases can be completed with only a couple of taps, with users entering shipping and payment information via the Twitter app.<\/p>\n

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It\u2019s a big endorsement for Bigcommerce that was founded in 2009. It has already received more than $100 million in funding, and has offices in San Francisco, Austin and Sydney.<\/p>\n

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Bigcommerce closed a $50 million Series D funding round<\/a> at the end of the last year to help rapidly expand across the world, along with deals with the likes of PayPal and Square.<\/p>\n

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Want to grow your business with Instagram? <\/i>StartupSmart School can help<\/i><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

An Australian startup will be playing a big part in Twitter\u2019s quest to become the \u201cworld\u2019s biggest social marketplace\u201d. \u00a0<\/p>\n","protected":false},"author":2,"featured_media":62550,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/32688"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=32688"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/32688\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/62550"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=32688"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=32688"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=32688"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}