{"id":33100,"date":"2023-10-20T14:30:01","date_gmt":"2023-10-20T14:30:01","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/give-me-location-data-and-i-shall-move-the-world-startupsmart\/"},"modified":"2023-10-20T14:30:01","modified_gmt":"2023-10-20T14:30:01","slug":"give-me-location-data-and-i-shall-move-the-world-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/give-me-location-data-and-i-shall-move-the-world-startupsmart\/","title":{"rendered":"Give me location data, and I shall move the world – StartupSmart"},"content":{"rendered":"
<\/em><\/span> <\/p>\n Behind the success of the new wave of location based mobile apps taking hold around the world is digital mapping. Location data is core to popular ride-sharing services such as Uber and Lyft, but also to companies such as Amazon or Domino\u2019s Pizza, which are testing drones<\/a> for faster deliveries.<\/p>\n \u00a0<\/p>\n Last year, German delivery firm DHL launched its first \u201cparcelcopter<\/a>\u201d to send medication to the island of Juist in the Northern Sea. In the humanitarian domain<\/a>, drones are also being tested for disaster relief operations.<\/p>\n \u00a0<\/p>\n Better maps can help app-led companies gain a competitive edge, but it\u2019s hard to produce them at a global scale. A few select players have engaged in a fierce mapping competition. Google leads the race so far, but others are trying to catch up fast. Apple has enlarged its mapping team and renewed its licensing agreement with TomTom. TomTom has plans<\/a> to 3D map European and North American freeways by next year.<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n