{"id":33541,"date":"2023-10-20T14:31:10","date_gmt":"2023-10-20T14:31:10","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/creating-the-online-content-you-need-to-boost-your-brand-startupsmart\/"},"modified":"2023-10-20T14:31:10","modified_gmt":"2023-10-20T14:31:10","slug":"creating-the-online-content-you-need-to-boost-your-brand-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/creating-the-online-content-you-need-to-boost-your-brand-startupsmart\/","title":{"rendered":"Creating the online content you need to boost your brand – StartupSmart"},"content":{"rendered":"
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Thursday, August 15th at 12:30pm AEDT<\/h3>\n

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Creating an engaging, regularly updated blog is a great way to connect your business to potential customers and, ideally, help drive sales. While a blog will make your brand more human and relatable to customers, the real value is in transforming your blogging into content marketing. <\/p>\n

The content you create, for your website or on social media, should be part of a system geared towards generating revenue.<\/p>\n<\/p>\n

\u201cBloggers focus on the writing,\u201d explains Adam Franklin of digital agency Bluewire Media. <\/p>\n

\u201cContent marketers do this too, but are equally focused on the overall business. They understand that writing is just one step of the marketing process.\u201d <\/p>\n

So how can your online content boost the image of your business while also converting this goodwill into tangible sales? <\/p>\n

StartupSmart, in conjunction with Small Business Festival Victoria, will be uncovering the secrets of content marketing in this FREE webinar presented by Adam Franklin and hosted by Gavin Lower, acting editor of StartupSmart. <\/p>\n

The webinar will explain how to put together a content marketing strategy, how to create compelling content for customers and how to translate this into sales.<\/p>\n

We\u2019ll also be looking at the main pitfalls that Australian small businesses fall into when communicating online.<\/p>\n<\/p>\n

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Presenters<\/h2>\n<\/p>\n<\/div>\n
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Adam Franklin
Founder<\/span><\/h2>\n

Adam Franklin is a social media speaker and marketing manager of Bluewire Media \u2013 a web strategy firm in Sydney and Brisbane. Feel free to download the Web Strategy Planning Template \u2013 it’s one of many free tools available to you.<\/p>\n

follow on Twitter<\/a><\/span> adamfranklin.com.au<\/a><\/div>\n

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Gavin Lower
Editor<\/span><\/h2>\n

Gavin Lower has worked for newspapers and wire services around Australia. Before joining StartupSmart<\/em> he was a business reporter for Dow Jones Newswires<\/em> in Melbourne covering media, retail, biotech and telecommunications companies.<\/p>\n

follow on Twitter<\/a><\/span> startupsmart.com.au<\/a><\/div>\n

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Thursday, August 15th at 12:30pm AEDT Creating an engaging, regularly updated blog is a great way to connect your business<\/p>\n","protected":false},"author":2,"featured_media":62469,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,1,15],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/33541"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=33541"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/33541\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/62469"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=33541"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=33541"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=33541"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}