{"id":33970,"date":"2023-10-20T14:32:21","date_gmt":"2023-10-20T14:32:21","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/your-fork-launches-on-demand-grocery-delivery-app-startupsmart\/"},"modified":"2023-10-20T14:32:21","modified_gmt":"2023-10-20T14:32:21","slug":"your-fork-launches-on-demand-grocery-delivery-app-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/your-fork-launches-on-demand-grocery-delivery-app-startupsmart\/","title":{"rendered":"Your Fork launches on-demand grocery delivery app – StartupSmart"},"content":{"rendered":"
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Sydney Startup Your Fork<\/a> has launched an iPhone app in a bid to make it as easy as possible for Australians to have groceries delivered to their door within two hours.<\/p>\n

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The startup pivoted from an online meal delivery service to a grocery delivery network in July last year<\/a>. Co-founder Roshan Mahanama told StartupSmart <\/i>following a successful testing phase, he noticed a significant amount of people were checking out the site but not placing an order.<\/p>\n

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\u201cAn app made way more sense than a website,\u201d he says.<\/p>\n

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\u201cWe are trying to solve the problem of being on the go, getting it done, and not having to think about it. We want to get your grocery shopping done in two minutes. The only way to do that is through an app.\u201d<\/p>\n

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Your Fork promises to deliver a customer\u2019s groceries to their door within a two hour timeframe. To do this, the startup has a network of shoppers rather than an existing warehouse.<\/p>\n

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\"yourfork2\"<\/p>\n

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Mahanama and his team spent \u201ca lot of time\u201d on the design of the app, which he says trumps ordering from a supermarket website in a number of ways.<\/p>\n

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\u201cWe\u2019re built completely off the ground to be mobile focused,\u201d he says.<\/p>\n

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\u201cSecondly, the app is the first one [in this particular market] where it gets smarter every time you use it. The first time you type in \u2018chocolate\u2019 you might choose, say, a Kit Kat and some Ferrero Rochers. The next time you type in chocolate it shows you a carousel of stuff you\u2019ve already ordered. It keeps doing this and gets faster each time.\u201d<\/p>\n

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\"yourfork3\"<\/p>\n

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Mahanama says the startup is also \u201ccheaper and faster\u201d than any of the major supermarkets. While Your Fork delivers groceries to users\u2019 doors within a few hours, Woolworths and Coles have next-day delivery. Your Fork charges users $5 for delivery and minimum orders are $20.<\/p>\n

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\u201cYou just have to take as much friction out of the process as possible \u2013 hence the app,\u201d Mahanama says.<\/p>\n

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\u201cWithout us, your options are either place an order on Coles or Woolies and wait 24 hours, walk down to the store and pay a premium, or jump into the car and buy it from Coles and Woolies.\u201d<\/p>\n

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The Your Fork app is currently available in Sydney for a trial period, with plans to launch nationally in the near future should the app prove to be a success.<\/p>\n

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Follow <\/i>StartupSmart on <\/i>Facebook<\/i><\/a>, <\/i>Twitter<\/i><\/a>, and <\/i>LinkedIn<\/i><\/a>.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

Sydney Startup Your Fork has launched an iPhone app in a bid to make it as easy as possible for<\/p>\n","protected":false},"author":2,"featured_media":62418,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/33970"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=33970"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/33970\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/62418"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=33970"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=33970"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=33970"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}