This year\u2019s Consumer Electronics Show have wrapped up with start-ups given a new bespoke exhibition area in which to stand out from the crowd.<\/p>\n
<\/span> <\/p>\n \u00a0<\/p>\n Spanning two large rooms, Eureka Park was quite far away from the main convention centre and most of the exhibitors so that start-ups weren\u2019t overshadowed by major industry players.<\/p>\n \u00a0<\/p>\n \u201cEureka Park will be the premier destination at the show where retailers, venture capitalists, manufacturers and other key attendee groups can find the budding entrepreneurs, fledgling start-ups and homegrown innovation,\u201d the Consumer Electronics Association said in a statement.<\/p>\n \u00a0<\/p>\n \u201cCES attracts the world\u2019s top electronics manufacturers and retailers, so you\u2019ll reach a key, global business audience all in one place.\u201d<\/p>\n \u00a0<\/p>\n StartupSmart<\/i> identifies some of the start-ups that stood out at CES this year:<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n After launching the Roamz app at the Web 2.0 Summit in San Francisco last year, Sydney entrepreneur Jonathon Barouch attended CES to show off version two of the app.<\/p>\n \u00a0<\/p>\n Roamz is a location-based app for the iPhone and iPod Touch, providing users with personalised and relevant recommendations of nearby attractions, restaurants, etc. by using the social web.<\/p>\n \u00a0<\/p>\n \u201cThere are very few intelligent apps that curate data and learn from a user\u2019s interaction. There are even less apps that do this in real-time and with real-time social data,\u201d Barouch says.<\/p>\n \u00a0<\/p>\n \u201cWith Roamz, we make sense of the noise and point out relevant data to each individual based on their interests, social graph and activity history.\u201d<\/p>\n \u00a0<\/p>\n According to Barouch, attending events such as CES, and being able to demonstrate the Roamz technology, enables the start-up to meet \u201cthe right people\u201d and build global awareness.<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n Melbourne entrepreneurs Rob Ward and Chris Peters also attended CES in the hope of making a name for themselves and their iPhone-inspired products.<\/p>\n \u00a0<\/p>\n \u201cBased on our online sales, the US is already our biggest market,\u201d Ward told StartupSmart<\/i> last week.<\/p>\n \u00a0<\/p>\n \u201cWhile in the US at CES and MacWorld, we are hoping to raise the profile of our existing product, the Opena Case, and introduce the Quad Lock.\u201d<\/p>\n \u00a0<\/p>\n The Opena Case is an iPhone case that doubles as a bottle opener, while the Quad Lock is an iPhone mount that attaches to prams, bicycles, etc.<\/p>\n \u00a0<\/p>\n \u201cAnother aim is to secure distribution deals with the big US retailers,\u201d Ward says.<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n Based in the United States, Modular Robotics has created a robot construction kit, which proved to be a popular attraction at Eureka Park.<\/p>\n \u00a0<\/p>\n Users build their robot by snapping together powerful cubes, referred to as Cubelets.<\/p>\n \u00a0<\/p>\n Each Cubelet has a different function. Black ones, for example, are sensors, and the colorful ones are \u201cthinking\u201d Cubelets that react to the sensors. The user controls their robot with hand gestures.<\/p>\n \u00a0<\/p>\n \u201cWe had an investor offer us $10 million,\u201d Modular Robotics\u2019 Mark Gross told CNET<\/i>.<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n Based in the United Kingdom, Blippar is a smartphone app that uses the phone\u2019s inbuilt camera to recognise things in the real world and provide the user with digital connections, information or interactive entertainment.<\/p>\n \u00a0<\/p>\n After winning a competition in November, the Blippar team was sponsored by UK Trade and Investment to attend CES, receiving free accommodation and a prime-site stand.<\/p>\n \u00a0<\/p>\n \u201cPerhaps the easiest way to sum up the whole CES experience from the Blippar perspective is to quote one visitor\u2026 who proclaimed us \u2018the most blipping awesome thing\u2019 he\u2019d seen at CES this year,\u201d Blippar wrote in a blog.<\/p>\n \u00a0<\/p>\n \u201cSo as yet another CES finishes for the many established consumer global brands, here\u2019s hoping that with continued hard work, this will hopefully have been the first of many more for our company.\u201d<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n Flotsam, a Hong Kong-based company that makes stands for iPads and other tablets, was less than impressed with its location, as Eureka Park is separate to the main convention centre.<\/p>\n \u00a0<\/p>\n \u201cThey said, \u2018Are you selling in America?\u2019 I said no and they said, \u2018Then you can go to Eureka Park\u2019. I wanted to pay more not to be here,\u201d Flotsam\u2019s Tim Abbott told CNET<\/i>.<\/p>\n","protected":false},"excerpt":{"rendered":" This year\u2019s Consumer Electronics Show have wrapped up with start-ups given a new bespoke exhibition area in which to stand<\/p>\n","protected":false},"author":2,"featured_media":62415,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/33972"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=33972"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/33972\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/62415"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=33972"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=33972"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=33972"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Roamz<\/h3>\n
Opena Case, Quad Lock<\/h3>\n
Modular Robotics<\/h3>\n
Blippar<\/h3>\n
Flotsam<\/h3>\n