Are Google ads worth the outlay? Or should I be concentrating on my organic search rankings and not worry about it?<\/b><\/p>\n
<\/span> <\/p>\n \u00a0<\/p>\n Online advertising is no different to any other form of advertising and really works on some basic principles.<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n If you\u2019re not prepared to spend enough money to gain any effect then you are simply wasting your money.<\/p>\n \u00a0<\/p>\n Realistically, if you\u2019re not spending at least $500 per month on Google AdWords then you\u2019re probably not serious.<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n It\u2019s easy to spend marketing dollars ad hoc. So it\u2019s vital to have a budget. As I said above though, you need to be prepared to spend good money on any marketing.<\/p>\n \u00a0<\/p>\n Considering a single full page ad in a newspaper could cost you anything from $1,000 (in a regional location) through to $50,000 (in a major publication), spending a couple of thousand dollars a month on online advertising suddenly starts to make more sense.<\/p>\n \u00a0<\/p>\n You\u2019re getting a whole month for less than a single day! Spending $100 a month on Google AdWords is like taking a two-line advert in the classifieds of a country town newspaper \u2013 you\u2019re just going to get lost.<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n We see this all the time. People like to blame the medium (online or offline) for not performing when most of the time it\u2019s really the content that\u2019s lacking.<\/p>\n \u00a0<\/p>\n This is especially true with AdWords. You\u2019ve got a limited number of words to get across your message. It needs to communicate a lot as well as be jammed with keywords.<\/p>\n \u00a0<\/p>\n There\u2019s a reason that there are people who specialise in writing these adverts.<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n Google AdWords are not all that different from the Yellow Pages. You\u2019re essentially waiting for someone to look for you.<\/p>\n \u00a0<\/p>\n Display advertising on high traffic sites is much more like being on television. In all marketing, a pro-active approach will see you gain much more consistent results as you\u2019re not waiting for potential customers to find you but ensuring you\u2019re in front of the target market.<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n Make sure you look at when you\u2019re advertising. This is true of all media but with so many controls in Google AdWords you really need to be sure that your dollars are being effective.<\/p>\n \u00a0<\/p>\n In terms of gaining traction in the organic search world, I don\u2019t see that advertising and organic search should be thought of as competitors. You shouldn\u2019t be doing one or the other. You should be doing both!<\/p>\n \u00a0<\/p>\n Quality, honest and regular content is what will win the day in terms of strong organic results. With Google continuing to refine its algorithms, it is becoming shy of impossible to actually \u2018cheat\u2019 the system. Be clever about the keywords you enter into your site.<\/p>\n \u00a0<\/p>\n Do the hard yards of strong meta data in ensuring that your site has descriptions, meta tags and all your pictures are rich with keywords in the file named and contain a description within the code.<\/p>\n \u00a0<\/p>\n These may be aspects you need to discuss with your developer but they will play an important part in gaining you organic results.<\/p>\n \u00a0<\/p>\n Whichever path you choose to take, the important thing to remember is to measure the results.<\/p>\n \u00a0<\/p>\n Ensure you know what you\u2019re getting for your money and ensure that you give any medium a chance to work. Things don\u2019t happen overnight.<\/p>\n \u00a0<\/p>\n Ensure you do your due diligence on the most effective keywords and that you\u2019re getting the most out of your efforts.<\/p>\n","protected":false},"excerpt":{"rendered":" Are Google ads worth the outlay? Or should I be concentrating on my organic search rankings and not worry about<\/p>\n","protected":false},"author":2,"featured_media":62405,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/34109"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=34109"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/34109\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/62405"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=34109"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=34109"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=34109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}1. You only ever get out what you put in<\/h3>\n
2. Have a budget<\/h3>\n
3. Look at the content \u2013 don\u2019t blame the medium<\/h3>\n
4. Passive or pro-active?<\/h3>\n
5. Timing is everything<\/h3>\n