{"id":34122,"date":"2023-10-20T14:32:46","date_gmt":"2023-10-20T14:32:46","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/is-it-worth-including-a-blog-on-my-business-website-startupsmart\/"},"modified":"2023-10-20T14:32:46","modified_gmt":"2023-10-20T14:32:46","slug":"is-it-worth-including-a-blog-on-my-business-website-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/is-it-worth-including-a-blog-on-my-business-website-startupsmart\/","title":{"rendered":"Is it worth including a blog on my business\u2019 website? – StartupSmart"},"content":{"rendered":"

Blogging is like anything else you do in terms of marketing your business \u2013 if it\u2019s not quality and it\u2019s not sending the right message, then you\u2019re simply wasting your time.<\/p>\n

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Blogging has a few key components.<\/p>\n

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Number one is content<\/em>. Quality content is a main driver for any blog. This has 2 aspects to it that are vital for you to be highly conscious of.<\/p>\n

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  1. Blogs are a great way to position yourself as a leader on a subject or within an industry. If you are seen as the educator, then you have a higher likelihood of people seeking you out for information rather than the continual push for you to feed them information. <\/li>\n<\/ol>\n

    B) Blogs are about Search Engine Optimisation (SEO). If you\u2019re clever with your use of keywords, then your blogs can add serious value to your rankings and continue to add valuable content to your site.<\/p>\n

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    Number two is distribution<\/em>. Now many people will ask \u201cWhat are you talking about? You don\u2019t send out blogs! You post them on your site!\u201d and this is an area where so many people go wrong.<\/p>\n

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    With billions upon billions of web pages out there, how do you expect people to find your blog?<\/p>\n

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    Websites, and especially blogs, are some of the best kept secrets in a company\u2019s marketing.<\/p>\n

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    This is why an effective and quality database is just so vital to the on-going success of your business.<\/p>\n

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    Look at sites like LinkedIn, Mashable, Springwise, StartupSmart and even my own agency \u2013 we send out regular emails to our database that show them what we\u2019ve been blogging about. If you don\u2019t lead people to your blog, how can you expect them to constantly remember it\u2019s there?<\/p>\n

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    Finally, Number three is timing<\/em>. They say timing is everything and while I wouldn\u2019t totally agree with that in terms of blogging, it\u2019s certainly right up there.<\/p>\n

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    Being topical is really just a smart thing to do. For example, if I was writing a blog in early March 2012, then I would be writing about \u2018the new iPad\u2019.<\/p>\n

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    I\u2019d be discussing how we can build apps for it or how it was going to affect my industry or my clients or the market in general.<\/p>\n

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    I might even discuss how Apple release their products or perhaps some speculation on why they look to call it \u2018the new iPad\u2019 rather than \u2018iPad 3\u2019?<\/p>\n

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    Clever use of keywords and timing the subject when people are searching for that type of information will be a great help to you attracting more readers and thus gaining further exposure.<\/p>\n

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    It\u2019s all about relevant, quality content that is delivered in a manner that matches your organisation. Watch your tone of voice and know your audience too.<\/p>\n

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    Blogging takes time to master but stick with it and follow these steps and you\u2019ll find it highly rewarding.<\/p>\n

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    P.S. You\u2019ll notice that this blog actually puts into play all of the above suggestions\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"

    Blogging is like anything else you do in terms of marketing your business \u2013 if it\u2019s not quality and it\u2019s<\/p>\n","protected":false},"author":2,"featured_media":62401,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/34122"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=34122"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/34122\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/62401"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=34122"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=34122"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=34122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}