{"id":34300,"date":"2023-10-20T14:33:17","date_gmt":"2023-10-20T14:33:17","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/smart-seo-startupsmart\/"},"modified":"2023-10-20T14:33:17","modified_gmt":"2023-10-20T14:33:17","slug":"smart-seo-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/smart-seo-startupsmart\/","title":{"rendered":"Smart SEO – StartupSmart"},"content":{"rendered":"
\"Matt<\/div>\n
Founders:<\/span><\/strong> Matt Walker, Nathanael Vanderkolk<\/div>\n
Revenue:<\/span><\/strong> $770,000<\/div>\n
Started:<\/span><\/strong> 2011<\/div>\n
Head Office:<\/span><\/strong> New South Wales<\/div>\n
Employees:<\/span><\/strong> 15<\/div>\n
Industry:<\/span><\/strong> Internet<\/div>\n
Website:<\/span><\/strong> www.smart-seo.com.au<\/a><\/div>\n
\"Matt <\/p>\n
Matt Walker<\/div>\n

\"Nathanael<\/div>\n

Nathanael Vanderkolk<\/div>\n

It\u2019s a common tale \u2013 founders who become disillusioned with their employment and decide to strike out on their own in the same industry. In the case of Matt Walker and Nathanael Vanderkolk, the pair wanted to create an SEO firm with a dedication to \u201chonesty and integrity\u201d.<\/p>\n

\u00a0<\/p>\n

The SEO industry is saturated with small players and standing out is no easy challenge. In fact, the pair says the market is becoming more like the used car sales industry every day.<\/p>\n

\u00a0<\/p>\n

However, this presents a key opportunity.<\/p>\n

\u00a0<\/p>\n

\u201cDue to the fact that a lot of SMEs are uneducated and unknown to the world of online marketing, this is sometimes the reason they are taken advantage of by companies or ‘cowboys’ within our industry.\u201d<\/p>\n

\u00a0<\/p>\n

\u201cWe like to take a relaxed and personal approach to our clients’ online advertising and website needs, educate them along the way and still provide the results. This strategy has worked very well thus far and is a huge part of our success.\u201d<\/p>\n

\u00a0<\/p>\n

Of course, it\u2019s not always easy. Managing the accounting and finance part of the business has been difficult, with the pair saying they\u2019ve had to learn a lot along the way. But being in \u201ctotal control\u201d has made the effort worthwhile.<\/p>\n

\u00a0<\/p>\n

\u201cHaving our name and our brand on our door as well as associated with so many Australian businesses is also something we’re very proud of.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Founders: Matt Walker, Nathanael Vanderkolk Revenue: $770,000 Started: 2011 Head Office: New South Wales Employees: 15 Industry: Internet Website: www.smart-seo.com.au<\/p>\n","protected":false},"author":2,"featured_media":62380,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,1,15],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/34300"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=34300"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/34300\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/62380"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=34300"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=34300"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=34300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}