{"id":34304,"date":"2023-10-20T14:33:17","date_gmt":"2023-10-20T14:33:17","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/paws-for-life-startupsmart\/"},"modified":"2023-10-20T14:33:17","modified_gmt":"2023-10-20T14:33:17","slug":"paws-for-life-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/paws-for-life-startupsmart\/","title":{"rendered":"Paws For Life – StartupSmart"},"content":{"rendered":"
\"Michael<\/div>\n
Founders:<\/span><\/strong> Michael Frizell<\/div>\n
Revenue:<\/span><\/strong> $824,000<\/div>\n
Started:<\/span><\/strong> 2011<\/div>\n
Head Office:<\/span><\/strong> New South Wales<\/div>\n
Employees:<\/span><\/strong> 10<\/div>\n
Industry:<\/span><\/strong> Retail trade<\/div>\n
Website:<\/span><\/strong> www.pawsforlife.com.au<\/a><\/div>\n
\"Michael<\/div>\n
Michael Frizell<\/div>\n

While the retail market is continuing to feel pain, eCommerce continues to thrive. Paws For Life founder Michael Frizell has managed to ride that success by focusing on a specific niche \u2013 offering subscription services for pet food.<\/p>\n

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The business has customers identify the food they\u2019re likely to buy most often, and then place an order to have that food delivered every six weeks.<\/p>\n

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Frizell noticed although the model had been successful overseas, no local players had adopted the subscription method \u2013 so he jumped in first.<\/p>\n

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He sourced funding from friends and family, and got to work building a website from the ground up.<\/p>\n

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But any start-up founder knows there are troubles along the way. Frizell says maintaining cashflow alongside growth has been a challenge, and as a result, says \u201cfocus is critical\u201d.<\/p>\n

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\u201cIt\u2019s easy to be distracted by opportunities in business but focused execution is what differentiates the successful businesses from those that flounder after launch.\u201d<\/p>\n

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It\u2019s easy to see why the subscription model has taken off, alongside the advent of subscription meal plans. Frizell\u2019s emphasis is on the customer, maintaing an in-house customer service team. It\u2019s all part of Frizell\u2019s dedication to the end user, saying similar start-ups need to be \u201chonest and open with everyone you deal with\u201d.<\/p>\n

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\u201cRelationships are very important and being open and honest will always place you in good stead!\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Founders: Michael Frizell Revenue: $824,000 Started: 2011 Head Office: New South Wales Employees: 10 Industry: Retail trade Website: www.pawsforlife.com.au Michael<\/p>\n","protected":false},"author":2,"featured_media":62381,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/34304"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=34304"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/34304\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/62381"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=34304"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=34304"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=34304"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}