Michael Frizell<\/div>\n
While the retail market is continuing to feel pain, eCommerce continues to thrive. Paws For Life founder Michael Frizell has managed to ride that success by focusing on a specific niche \u2013 offering subscription services for pet food.<\/p>\n
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The business has customers identify the food they\u2019re likely to buy most often, and then place an order to have that food delivered every six weeks.<\/p>\n
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Frizell noticed although the model had been successful overseas, no local players had adopted the subscription method \u2013 so he jumped in first.<\/p>\n
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He sourced funding from friends and family, and got to work building a website from the ground up.<\/p>\n
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But any start-up founder knows there are troubles along the way. Frizell says maintaining cashflow alongside growth has been a challenge, and as a result, says \u201cfocus is critical\u201d.<\/p>\n
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\u201cIt\u2019s easy to be distracted by opportunities in business but focused execution is what differentiates the successful businesses from those that flounder after launch.\u201d<\/p>\n
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It\u2019s easy to see why the subscription model has taken off, alongside the advent of subscription meal plans. Frizell\u2019s emphasis is on the customer, maintaing an in-house customer service team. It\u2019s all part of Frizell\u2019s dedication to the end user, saying similar start-ups need to be \u201chonest and open with everyone you deal with\u201d.<\/p>\n
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\u201cRelationships are very important and being open and honest will always place you in good stead!\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Founders: Michael Frizell Revenue: $824,000 Started: 2011 Head Office: New South Wales Employees: 10 Industry: Retail trade Website: www.pawsforlife.com.au Michael<\/p>\n","protected":false},"author":2,"featured_media":62381,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/34304"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=34304"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/34304\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/62381"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=34304"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=34304"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=34304"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}