A new report reveals mobile internet devices will outsell desktop personal computers this year, prompting a shift in the way businesses operate and advertise.<\/p>\n
<\/span> <\/p>\n \u00a0<\/p>\n According to the Technology Predictions 2011 report, released by consulting firm Deloitte, non-PC computing devices such as smartphones, tablets and netbooks will prove more popular than PCs.<\/p>\n \u00a0<\/p>\n Deloitte\u2019s findings form part of a list of annual predictions for the technology, media and telecommunications industry.<\/p>\n \u00a0<\/p>\n Damien Tampling, Deloitte\u2019s head of technology, media and telecommunications in Australia, says 2011 will be a \u201cwatershed\u201d year for how people use computers and information.<\/p>\n \u00a0<\/p>\n \u201cNon-PC devices put a world of information and computing power at your fingertips \u2013 anytime and anywhere,\u201d Tampling says.<\/p>\n \u00a0<\/p>\n In 2011, more than 50% of computing devices sold globally will be smartphones, tablets and non-PC netbooks, breaking the PC\u2019s long-held market dominance.<\/p>\n \u00a0<\/p>\n \u201cThis shift represents a tipping point as we move from a world of mostly standardised PC-like devices to a far more heterogeneous environment,\u201d Tampling says.<\/p>\n This year, enterprises will also purchase more than 25% of all tablet computers, and this figure is likely to increase in 2012 and into the future.<\/p>\n \u00a0<\/p>\n The report states: \u201cAlthough some commentators view tablets as underpowered media-consumption toys suitable only for consumers, more than 10 million of these devices will likely be purchased by enterprises in 2011.\u201d<\/p>\n \u00a0<\/p>\n \u201cConsumer demand for tablets is expected to remain strong; however, enterprise demand is likely to grow even faster, although from a lower base.\u201d<\/p>\n \u00a0<\/p>\n Tampling says sales of iPhones and iPads in Australia have been \u201cnothing short of breathtaking\u201d.<\/p>\n \u00a0<\/p>\n \u201cWith a lot of smaller devices there comes a lot more mobility, which creates consumer-led demand for developing technologies that consumers can use on the go.\u201d<\/p>\n \u00a0<\/p>\n \u201cI see a tablet or smart device while walking down the street every day now \u2013 they are starting to become almost as common as a mobile phone.\u201d<\/p>\n \u00a0<\/p>\n Tampling says the increase usage of mobile internet devices will certainly see a reshuffling of how businesses spend, or should spend, their advertising budget.<\/p>\n \u00a0<\/p>\n \u201cThings like the iPad and other similar devices \u2013 some companies are already spending buckets of money on developing apps,\u201d he says.<\/p>\n \u00a0<\/p>\n Tampling says businesses should consider whether mobile technology is likely to have an impact on their business model and budget accordingly.<\/p>\n \u00a0<\/p>\n Sam Yip, senior research manager at technology analyst firm Telsyte, says with regard to advertising, smartphones are particularly effective because they lend themselves to location-based group buying services, which are fast becoming the most effective way to promote deals online.<\/p>\n \u00a0<\/p>\n \u201c[Small retailers should focus on] the technologies around group shopping, so increased smart phone usage. We\u2019re looking at 50% penetration of smart phones by the end of the year,\u201d Yip says.<\/p>\n \u00a0<\/p>\n \u201cWith smartphones come all the great applications and there are emerging applications around group buying on smartphones… Those are the technologies which SMEs need to focus on.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":" A new report reveals mobile internet devices will outsell desktop personal computers this year, prompting a shift in the way<\/p>\n","protected":false},"author":2,"featured_media":62295,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/35124"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=35124"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/35124\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/62295"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=35124"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=35124"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=35124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}