{"id":35412,"date":"2023-10-20T14:38:25","date_gmt":"2023-10-20T14:38:25","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/apptopia-to-help-app-developers-sell-their-wares-startupsmart\/"},"modified":"2023-10-20T14:38:25","modified_gmt":"2023-10-20T14:38:25","slug":"apptopia-to-help-app-developers-sell-their-wares-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/apptopia-to-help-app-developers-sell-their-wares-startupsmart\/","title":{"rendered":"Apptopia to help app developers sell their wares &#8211; StartupSmart"},"content":{"rendered":"<p>Apptopia, a marketplace designed to help broker the sale of mobile apps, is to launch with the aim of providing an exit strategy for developers and an opportunity for other entrepreneurs.   <span id=\"more-4999\"><\/span> <\/p>\n<p>\u00a0<\/p>\n<p>The US-based site, founded by serial entrepreneurs Eliran Sapir and Jonathan Kay, will launch in February. Sapir is the founder of the once-popular iOS app GPush.<\/p>\n<p>\u00a0<\/p>\n<p>When Sapir decided to move on from GPush \u2013 once the 17<sup>th<\/sup> most popular app in the App Store \u2013&nbsp; he found there was no clear way for him to do so, setting in motion the idea for Apptopia.<\/p>\n<p>\u00a0<\/p>\n<p>Apptopia has already secured several hundred thousand dollars in seed funding, including $110,000 from Expansion VC, with the remainder bootstrapped by the founders.<\/p>\n<p>\u00a0<\/p>\n<p>\u201cWe came together because we believed what we could do with Apptopia would represent a shift in how people perceive mobile apps,\u201d the founders say on their website.<\/p>\n<p>\u00a0<\/p>\n<p>\u201cApps are not just products that you buy for 99 cents. They are complete businesses with revenues, customers, technology and partners. A mobile app is an asset.\u201d<\/p>\n<p>\u00a0<\/p>\n<p>\u201c[However,] the same person who builds the product is not always the best person to also grow, support, market and monetise it.\u201d<\/p>\n<p>\u00a0<\/p>\n<p>\u201cThe players who acknowledge that an app is not just a product, but a complete business, will be the ones who rise above the noise.\u201d<\/p>\n<p>\u00a0<\/p>\n<p>\u201cApptopia is the marketplace that will broker the sale of these apps. We will manage the entire process through to completion, starting with recommending app valuation and connecting sellers [and] concluding with escrow services, code review, and interfacing with Apple and Google.\u201d<\/p>\n<p>\u00a0<\/p>\n<p>Currently, app developers rely on sites such as eBay to sell off their apps.<\/p>\n<p>\u00a0<\/p>\n<p>One such developer is Neil Schmidt, who is <a href=\"planning\/technology\/$1-starting-price-for-iphone-app-highlights-developers-struggles\/201201044974.html\">selling his app on eBay for a starting price of $1<\/a> to escape the costs associated with the app.<\/p>\n<p>\u00a0<\/p>\n<p>Apptopia has already brokered the sale of one mobile app valued at more than $15,000, and has 30 more lined up for February\u2019s launch.<\/p>\n<p>\u00a0<\/p>\n<p>The company will take 10% of each transaction price and expects to keep about 8%. The rest goes to credit card fees. Kay says the company expects sale prices of $5000 to $50,000, with most apps realistically selling for $6,000 to $15,000.<\/p>\n<p>\u00a0<\/p>\n<p>\u201cI would expect that apps selling [in] the $100,000 range will be more likely to want to broker the deals themselves, and involve their own legal team,\u201d Kay told <i>TechCrunch<\/i>.<\/p>\n<p>\u00a0<\/p>\n<p>There will also be a listing fee, designed to exclude apps with tiny user numbers.<\/p>\n<p>\u00a0<\/p>\n<p>\u201cI don\u2019t want a Frogger app with 700 users listing on the site as it will crowd the market and make it harder for serious buyers to find a profitable investment,\u201d Kay said.<\/p>\n<p>\u00a0<\/p>\n<p>To kick off its launch, the first 200 developers who sign up will not have to pay the listing fee.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apptopia, a marketplace designed to help broker the sale of mobile apps, is to launch with the aim of providing<\/p>\n","protected":false},"author":2,"featured_media":62240,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,1,15],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/35412"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=35412"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/35412\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/62240"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=35412"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=35412"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=35412"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}