{"id":35538,"date":"2023-10-20T14:39:12","date_gmt":"2023-10-20T14:39:12","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/melbourne-co-working-space-hosts-first-pitch-night-connecting-startups-and-corporates-in-a-unique-way-startupsmart\/"},"modified":"2023-10-20T14:39:12","modified_gmt":"2023-10-20T14:39:12","slug":"melbourne-co-working-space-hosts-first-pitch-night-connecting-startups-and-corporates-in-a-unique-way-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/melbourne-co-working-space-hosts-first-pitch-night-connecting-startups-and-corporates-in-a-unique-way-startupsmart\/","title":{"rendered":"Melbourne co-working space hosts first pitch night connecting startups and corporates in a “unique way” – StartupSmart"},"content":{"rendered":"
\"StartsUps<\/div>\n

Melbourne co-working space Level 3 has launched its first B2B pitching night, giving\u00a0startups an opportunity to present their ideas to a room of corporate executives.<\/p>\n

With the aim of bridging the gap between startups and enterprise, Level 3<\/a> events and marketing manger Sarah Rudd says the aim of the pitch night was to give founders a unique way to meet corporates.<\/p>\n

The dedicated\u00a0events and meeting space connecting\u00a0people in the tech startup community is\u00a0an initiative of\u00a0tech\u00a0startup Versent<\/a>.<\/p>\n

\u201cIt’s our give-back to the community,\u201d Rudd tells\u00a0StartupSmart.\u00a0<\/em><\/p>\n

\u201cWe let all the meet-ups use our space for free and host events here, we also put on events for our partners and we run initiatives like this pitch night.”<\/p>\n

At the event, the founders of CoverCard, Timelio, Upload Once, Foresight, Bugwolf and Jesla Labs presented their venture before a judging panel comprising Culture Amp CEO Didier Elzinga, Transurban general manager of tech partnerships and innovation David Hanus and Rampersand co-founder Paul Naphtali.<\/p>\n

All the startups received $US5000 in Amazon web services and the winner went out with $5000 from app developers Hyperapps<\/a>, $2000 cash and a two hour coaching session with inventor and Unlockd co-founder Chris Kerrisk.<\/p>\n

\u201cIt\u2019s an interesting way the night was set up, of how startups can work with corporates and each of their different comfort levels in doing that,\u201d Napthali tells StartupSmart<\/em>.<\/p>\n

In the audience were faces from NAB, BMW, GE Capital and other big businesses.<\/p>\n

\u201cThey\u2019re obviously interested in the startup space and innovation and looking to support that community,\u201d Rudd says.<\/p>\n

The next Level 3 pitch night will run in a few months.<\/p>\n

\u201cWe\u2019ll put a callout for nominations because ultimately, we want to be able to match the startups with the correct people,\u201d Rudd\u00a0says.<\/p>\n

\u201cWe hope that a lot of startups will be interested now that people have tested out the waters that they\u2019ll be a bit braver and courageous in coming forward.”<\/p>\n

For startups planning to participate at the next one,\u00a0Naphtali says startups should really think about the audience they are pitching to.<\/p>\n

\u201cWhether it\u2019s an investor, a customer or an employee, define your value proposition and articulate it clearly in a way that you can win their hearts and minds,\u201d he says.<\/p>\n

\u201cYou want someone sitting in the audience to say, \u2018I can see myself in that story or I can see that company servicing me.’\u201d<\/p>\n

Hanus says making this connection is crucial for him.<\/p>\n

\u201cTo have people excited in what are great products is really important,\u201d he tells StartupSmart<\/em>.<\/p>\n

Bugwolf founder Ash Conway took out another win on the night following his success at the CIO Summit Shark Tank<\/a> this year.<\/p>\n

Elzinga says what Conway and the runner up Foresight did really well was present a well-put together slide deck, demonstrating a thorough understanding of their content and making it relatable.<\/p>\n

\u201cThey understood the beginning, middle and the end, they kind of took everybody on a journey and they were very confident in the way they presented that and that\u2019s hard,” Elzinga tells\u00a0StartupSmart.<\/em><\/p>\n

But it\u2019s not enough to have a good idea if you can\u2019t sell it, he says, so events like these are a great place to start.<\/p>\n

\u201cThis a chance for everybody to learn from other people and learn from other people\u2019s pitches, what\u2019s good and what\u2019s not,\u201d Elzinga says.<\/p>\n

Follow StartupSmart on<\/em> Facebook<\/a>,<\/em> Twitter<\/a>,<\/em> LinkedIn<\/a><\/em> and<\/em> Soundcloud<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Melbourne co-working space Level 3 has launched its first B2B pitching night, giving\u00a0startups an opportunity to present their ideas to<\/p>\n","protected":false},"author":2,"featured_media":62199,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/35538"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=35538"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/35538\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/62199"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=35538"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=35538"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=35538"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}